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² Brewer, John and Porter, Roy, eds., Consumption and the World of Goods (London: Routledge, 1993)Google Scholar; de Vries, Jan, The Industrious Revolution: Consumer Behavior and the Household Economy, 1650 to the Present (Cambridge: Cambridge University Press, 2008)CrossRefGoogle Scholar; Roche, Daniel, A History of Everyday Things: The Birth of Consumption in France, 1600–1800, trans. Pearce, Brian (Cambridge: Cambridge University Press, 2000)Google Scholar; Welch, Evelyn, Shopping in the Renaissance: Consumer Cultures in Italy, 1400–1600 (New Haven: Yale University Press, 2005)Google Scholar; and Dyer, Christopher, An Age of Transition? Economy and Society in England in the Later Middle Ages (New York: Oxford University Press, 2005)Google Scholar.

³ When historical studies of consumer culture in the West do look to other parts of the world for the purpose of comparison, the analysis and arguments are often tendentious and polemical; they tend to portray consumerism in Europe both before and after the Industrial Revolution as far more developed than that in any other parts of the world. This is perhaps illustrated best in the work of S. A. M. Adshead, which compares the material culture in China with that in Europe in the period between 1400 and 1800. The author concludes that the degree of consumerism was far greater ‘in Europe [throughout this period] because it [that is, consumer culture in Europe] was rooted in Christian materialism’—a claim not quite substantiated in Adshead's study; Adshead, S. A. M., Material Culture in Europe and China, 1400–1800 (New York: St. Martin's Press, 1997), 1CrossRefGoogle Scholar.

⁴ McCabe, Ina Baghdiantz, A History of Global Consumption, 1500–1800 (London: Routledge, 2015), 3Google Scholar.

⁵ Clunas, Craig, Superfluous Things: Material Culture and Social Status in Early Modern China (Urbana: University of Illinois Press, 1992)Google Scholar; Clunas, Craig, Fruitful Sites: Garden Culture in Ming Dynasty China (Durham, NC: Duke University Press, 1996)Google Scholar; Clunas, Craig, Pictures and Visuality in Early Modern China (Princeton: Princeton University Press, 1997)Google Scholar; and Brook, Timothy, The Confusions of Pleasure: Commerce and Culture in Ming China (Berkeley: University of California Press, 1998)Google Scholar.

⁶ See, for example, Reid, Anthony, Southeast Asia in the Age of Commerce, 1450–1680, 2 vols. (New Haven: Yale University Press, 1988–93)Google Scholar.

⁷ McClintock, Ann, Imperial Leather: Race, Gender, and Sexuality in the Colonial Contest (London: Routledge, 1995)Google Scholar; and Prestholdt, Jeremy, Domesticating the World: African Consumerism and the Genealogies of Globalization (Berkeley: University of California Press, 2008)Google Scholar.

⁸ See a set of case studies in Quataert, Donald, ed., Consumption Studies and the History of the Ottoman Empire, 1550–1922: An Introduction (New York: State University of New York, 2000)Google Scholar.

⁹ One notable exception is Karimi, Pamela, Domesticity and Consumer Culture in Iran: Interior Revolutions of the Modern Era (London: Routledge, 2013)CrossRefGoogle Scholar, which focuses on the twentieth century.

¹⁰ On the importance of the Middle East in global exchange in the medieval period, see Abu-Lughod, Janet L., Before European Hegemony: The World System A.D. 1250–1350 (Oxford: Oxford University Press, 1989)Google Scholar.

¹¹ This point—the need to understand the cultural and economic developments of world societies prior to the modern period—is stressed by a handful of scholars including Marshall Sahlins, who notes: ‘Western capitalism has loosed on the world enormous forces of production, coercion, and destruction. Yet precisely because they cannot be resisted, the relations and goods of the larger system also take on meaningful places in local schemes of things. In the event, the historical changes in local society are also continuous with the superseded cultural scheme, even as the new state of affairs acquires a cultural coherence of a distinct kind. So we shall have to examine how indigenous peoples struggle to integrate their experience of the world system in something that is logically and ontologically more inclusive: their own system of the world’; Sahlins, Marshall, ‘Cosmologies of Capitalism: The Trans-Pacific Sector of “The World System”’, in Culture/Power/History: A Reader in Contemporary Social Theory, ed. Dirks, Nicholas B., Eley, Geoff, and Ortner, Sherry B. (Princeton: Princeton University Press, 1994), 413Google Scholar.

¹² See, for instance, Courtwright, David T., Forces of Habit: Drugs and the Making of the Modern World (Cambridge, MA: Harvard University Press, 2001)Google Scholar; Mintz, Sidney W., Sweetness and Power: The Place of Sugar in Modern History (New York: Penguin Books, 1985)Google Scholar; and Romaniello, Matthew and Starks, Tricia, eds., Tobacco in Russian History and Culture: The Seventeenth Century to the Present (London: Routledge, 2011)CrossRefGoogle Scholar.

¹³ Sahlins, ‘Cosmologies of Capitalism’, 439.

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¹⁵ This research is indebted to the previous studies of recreational drugs in Iranian and Middle Eastern history, the most notable of which is Matthee, Rudi, The Pursuit of Pleasure: Drugs and Stimulants in Iranian History, 1500–1900 (Princeton: Princeton University Press, 2005)Google Scholar. For other studies on the history of wine in Iran, see Yarshater, Ehsan, ‘The Theme of Wine-drinking and the Concept of the Beloved in Early Persian Poetry’, Studia Islamica 13 (1960): 43–63CrossRefGoogle Scholar; Saeidi, Ali and Unwin, Tim, ‘Persian Wine Tradition and Symbolism: Evidence from the Medieval Poetry of Hafiz’, Journal of Wine Research 15.2 (2004): 97–114CrossRefGoogle Scholar; Pourjavady, Nasrollah, ‘Love and the Metaphors of Wine and Drunkenness in Persian Sufi Poetry’, in Metaphor and Imagery in Persian Poetry, ed. Seyed-Gohrab, Ali Asghar (Leiden: Brill, 2012), 125–136Google Scholar; and Fragner, Bert G., Kauz, Ralph, and Schwarz, Florian, eds., Wine Culture in Iran and Beyond (Wien: Verlag der Österreichischen Akademie der Wissenschaften, 2014)CrossRefGoogle Scholar. On the history of tobacco, see Kasravi, Ahmad, Tarikhcha-yi chupuq va ghalyan (Tehran: Daftar-i Parcham, 1944)Google Scholar; Pur-Davud, Ibrahim, Hurmuzdnama (Tehran: Anjuman-i Iranshinashi, 1952), 190–219Google Scholar; Falsafi, Nasr Allah, ‘Shah ʿAbbas-i Buzurg ba taryak va tanbaku mukhalif bud’, Sukhan 4.6 (1954): 443–450Google Scholar; Simsar, Muhammad Hasan, ‘Nazari bih paydayish-i qalyan va chupuq dar Iran’, Hunar va mardum, new series 17 (1964): 14–25Google Scholar; Willem Floor, ‘Copoq’, Encyclopedia Iranica; Shahnaz Razpush and Encyclopedia Iranica, ‘Galyan’, Encyclopedia Iranica; Floor, Willem, ‘The Art of Smoking in Iran and Other Uses of Tobacco’, Iranian Studies 35 (2002): 47–85CrossRefGoogle Scholar; Jaʿfariyan, Rasul, ‘Tanbaku va nazar-i fuqahaʾ darbara-yi an’, Tarikh va farhang-i muʿasir 4.3–4 (Winter 1996): 264–268Google Scholar; and Kazemi, Ranin, ‘Tobacco, Eurasian Trade, and the Early Modern Iranian Economy’, Iranian Studies 49.4 (July 2016): 613–633CrossRefGoogle Scholar. On opium, see Neligan, A. R., The Opium Question with Special Reference to Persia (London: John Bale, Sons and Danielsson, Ltd., 1927)Google Scholar; Ram Baruch Regavim, ‘The Most Sovereign of Masters: The History of Opium in Modern Iran, 1850–1955’ (PhD diss., University of Pennsylvania, 2012); S. Shahnavaz, ‘Afyun’, Encyclopedia Iranica; and Maryam Sadiqi, ‘Taryak’, Danishnama-yi buzurg-i Islami. On coffee, see Goushegir, Aladin, ‘Le Café et les cafés en Iran, des Safavides a l’époque actuelle’, in Cafés d'Orient revisités, ed. Desmet-Grégoire, Hélène and Georgeon, François (Paris: CNRS Editions, 1997), 141–176Google Scholar; Hattox, Coffee and Coffeehouses; ʿAli Al-i Dawud, ‘Coffee’, Encyclopedia Iranica; C. Van Arendonk, ‘Kahwa’, Encyclopedia of Islam, 2nd edition; and Falsafi, Nasr Allah, ‘Tarikh-i qahva va qahvakhana dar Iran’, Sukhan 5 (1954): 260Google Scholar. On cannabis, see Rosenthal, Franz, The Herb: Hashish versus Medieval Muslim Society (Leiden: Brill, 1971)Google Scholar; G. Gnoli, ‘Bang’, Encyclopedia Iranica; and Hushang Aʿlam, Mihran Afshar, and Murtiza Karimi-Niya, ‘Bang’, Danishnama-yi jahan-i Islam.

¹⁶ McGovern, Patrick E., Ancient Wine: The Search for the Origins of the Viniculture (Princeton: Princeton University Press, 2003), 64–67Google Scholar; Patrick E. McGovern, ‘Iranian Wine at the “Dawn of Viniculture”’, in Wine Culture in Iran, 11–21; and Saeidi and Unwin, ‘Persian Wine’, 101.

¹⁷ See, for example, The Zend-Avesta: Part I, The Vendidad, trans. James Darmesteter (Oxford: The Clarendon Press, 1880), 62–63, 90, 99, 172. See also Rose, Jenny, ‘Gender’, in The Wiley Blackwell Companion to Zoroastrianism, ed. Stausberg, Michael and Vevaina, Yuhan Sohrab-Dinshaw with Tessmann, Anna (Malden, MA: Wiley-Blackwell, 2015), 285Google Scholar; Malandra, William W., ed., An Introduction to Ancient Iranian Religion: Readings from the Avesta and the Achaemenid Inscriptions (Minneapolis: University of Minnesota Press, 1983), 174Google Scholar; Waters, Matt, Ancient Persia: A Concise History of the Achaemenid Empire, 550–330 BCE (Cambridge: Cambridge University Press, 2014), 52, 106, 107, 123Google Scholar; and Herzfeld, Ernst E., Archaeological History of Iran (Oxford: Oxford University Press, 1935), 50–51Google Scholar.

¹⁸ Laufer, Berthold, Sino-Iranica: Chinese Contributions to the History of Civilization in Ancient Iran (Chicago: Field Museum of Natural History, 1999), 221Google Scholar.

¹⁹ Ibid.; and Brunner, Christopher, ‘Geographical and Administrative Divisions: Settlements and Economy’, in Cambridge History of Iran, vol. 3, part 2, The Seleucid, Parthian, and Sasanian Periods, ed. Yarshater, Ehsan (Cambridge: Cambridge University Press, 1983), 738–739Google Scholar. See also Peter Kupfer, ‘Rethinking the History of China's Grape Wine Culture’, in Wine Culture in Iran, 23–42; and Ulf Jäger, ‘Wine on the Northern Silk Road in Pre-Islamic Times’, in Wine Culture in Iran, 43–51.

²⁰ The expansion of Islam in the seventh century did not entail an immediate mass conversion of people on the Iranian plateau. The process of adopting the new faith—and thus upholding its moral precepts—took close to two centuries or more. On this point, see Bulliet, Richard, Conversion to Islam in the Medieval Period: An Essay in Quantitative History (Cambridge, MA: Harvard University Press, 1979)CrossRefGoogle Scholar.

²¹ Certain strands within Islam have always maintained that the teachings of this faith do not reject the consumption of alcohol categorically. In addition, legal and religious scholars of Islam have always disagreed over the permissibility of non-alcoholic psychoactive drugs such as opium. On this matter, see, for example, Matthee, The Pursuit, 38–39; and Saeidi and Unwin, ‘Persian Wine’, 98–100.

²² A hadith (namely a reported saying from the prophet of Islam) seems to indicate that Muhammad warned early Muslims against the Persian wine. It is possible that the hadith in question is a forgery that dates to the early centuries of Islam but a period after the death of the prophet. Be that as it may, the hadith suggests wider familiarity with the Persian wine and its evident currency in medieval Muslim society. On this, see Rosenthal, The Herb, 46; and Stefanie Brinkmann, ‘Wine in Hadith—from Intoxication to Sobriety’, in Wine Culture in Iran, 71–135.

²³ Willem Floor, ‘The Culture of Wine Drinking in Pre-Mongol Iran’, in Wine Culture in Iran, 202.

²⁴ Kennedy, Philip, Abu Nuwas: A Genius of Poetry (Oxford: Oneworld, 2005)Google Scholar.

²⁵ Floor, ‘The Culture of Wine Drinking’, 174–177. References to wine under such key terms as ‘bada’, ‘sharab’, ‘miy’, ‘mul’, ‘nabid’, ‘khamr’, and the like are quite numerous in the works of just about any Persian poet in the medieval and early modern periods.

²⁶ Yarshater, ‘The Theme of Wine-drinking’, 44–45.

²⁷ For specific references to drinking in court, see, for example, Bayhaqi, Abu al-Fazl, Tarikh-i Bayhaqi, ed. Jaʿfar Yahaqqi, Muhammad and Sayyidi, Mahdi, vol. 1 (Tehran: Sukhan, 2009), 561, 679, 699–700Google Scholar; and Nizam al-Mulk Tusi, Khvaja, Siyasatnama, ed. Iqbal, ʿAbbas (Tehran: Asatir, 2001), 149–150Google Scholar. A typical occurrence of wine in Persian poetry may be found in Browne, Edward G., A Literary History of Persia, vol. 1 (New Delhi: Goodword Books, 2002), 462Google Scholar. See also Floor, ‘The Culture of Wine Drinking’, 165–204. The culture of wine drinking in the early sixteenth century is succinctly described in Dale, Stephen F., The Garden of Eight Paradises: Babur and the Culture of Empire in Central Asia, Afghanistan and India (1483–1530) (Leiden: Brill, 2004), 50Google Scholar. See also Matthee, The Pursuit, 37–41, where the author describes the early history of wine drinking.

²⁸ In the case of the wealthy notables and elites, see, for instance, Qabus, Kaykavus b. Iskandar b., Qabusnama, ed. Yusufi, Ghulam-Husayn (Tehran: ʿIlmi va Farhangi, 1994), 67–70Google Scholar; and Nizam al-Mulk, Siyasatnama, 149–150. In the case of the non-Muslim communities, see examples given in Savant, Sarah Bowen, The New Muslims of Post-conquest Iran: Tradition, Memory, and Conversion (Cambridge: Cambridge University Press, 2013), 226CrossRefGoogle Scholar; and Stausberg, The Wiley Blackwell Companion to Zoroastrianism, 434, 473. In the case of the other social groups, see various examples given throughout this article.

²⁹ Kaykavus b. Iskandar, Qabusnama, 67–70.

³⁰ See especially the local histories of various regions in the eastern Islamic caliphate (that is, the Iranian lands) such as Sistan, Qum, and Tabaristan: Bahar, Malik al-Shuʿaraʾ, ed., Tarikh-i Sistan (Tehran: Khavar, 1935), 125, 146, 275, 279, 315Google Scholar; Qumi, Hasan b. Muhammad Ashʿari, Tarikh-i Qum, ed. Qumi, Muhammad-Riza Ansari (Qum: Kitabkhana-yi Marʿashi Najafi, 2006), 558–560Google Scholar; and Marʿashi, Zahir al-Din b. Nasir al-Din, Tarikh-i Tabaristan va Ruyan va Mazandaran, ed. Tasbihi, Muhammad-Husayn (Tehran: Sharq, 1966), 27, 176, 257Google Scholar.

³¹ Saʿdi, Muslih al-Din, Kulliyyat-i Saʿdi, ed. Furughi, Muhammad-ʿAli (Tehran: Hirmis, 2006), 459–460Google Scholar.

³² Nishaburi, Farid al-Din ʿAttar, Tazkira al-awliyaʾ, ed. Istiʿlami, Muhammad (Tehran: Zuvvar, 1976), 648–649Google Scholar.

³³ Zakani, Nizam al-Din ʿUbayd, Kulliyyat-i ʿUbayd-i Zakani, ed. Mahjub, Muhammad Jaʿfar (New York: Bibliotheca Persica Press, 1999), 276, 283, 296, 311, 419Google Scholar.

³⁴ Samarqandi, Ahmad b. ʿUmar b. ʿAli Nizami, Chahar maqala, ed. Qazvini, Muhammad and Muʿin, Muhammad (Tehran: Armaghan, 1995?), 78Google Scholar.

³⁵ Nishapuri, Farid al-Din ʿAttar, Mantiq al-tayr, ed. Mashkur, Muhammad Javad (Tehran: Kitabfurushi-yi Tehran, 1968), 224Google Scholar.

³⁶ Ibid.

³⁷ Marina Gaillard, ‘Samak-e ʿAyyar’, Encyclopedia Iranica.

³⁸ Ibid.

³⁹ Pourshariati, Parvaneh, ‘The Ethics and Praxis of Mehr and Mithras and the Social Institution of the ʿayyars in the Epic Romance of Samak-e ʿayyar’, Journal of Persianate Studies 6 (2013): 33CrossRefGoogle Scholar, emphasis in original.

⁴⁰ Allah al-Katib al-Arjani, Faramarz b. Khudadad b. ʿAbd, Samak ʿayyar, ed. Khanlari, Parviz Natil (Tehran: Agah, 1983), vol. 2, 15–16Google Scholar.

⁴¹ Bighami, Muhammad b. Ahmad, Darabnama, ed. Safa, Zabih Allah, 2 vols. (Tehran: Bangah-i Tarjumah va Nashr-i Kitab, 2002)Google Scholar; and Bighami, Muhammad b. Ahmad, Firuzshahnama: Dunbala-yi Darabnama, ed. Afshar, Iraj and Afshari, Mehran (Tehran: Chashma, 2009)Google Scholar.

⁴² Bighami, Firuzshahnama, 119.

⁴³ For a fifteenth-century description of wine drinking in Timurid Iran, see the account of Ruy Gonzalez de Clavijo, who visited Timur in Samarqand as the head of a Spanish mission in 1404; Browne, A Literary History, vol. 3, 200.

⁴⁴ Tavernier, Jean-Baptiste, Voyages en Perse et description de ce royaume (Paris: Édition du Carrefour, 1930), 304–305Google Scholar.

⁴⁵ Floor, Willem, The Economy of Safavid Persia (Wiesbaden: Reichert, 2000), 166Google Scholar.

⁴⁶ Saeidi and Unwin, ‘Persian Wine’, 102.

⁴⁷ Ibid.

⁴⁸ For a discussion of the origins of this term, see Laufer, Berthold, ‘On the Possible Oriental Origin of Our Word Booze’, Journal of the American Oriental Society 49 (1929): 56–58CrossRefGoogle Scholar.

⁴⁹ Khvandamir, Ghiyas al-Din, Tarikh-i Habib al-siyar fi akhbar-i afrad-i bashar, ed. Humaʾi, Jalal and Dabir-Siyaqi, Muhammad, vol. 3 (Tehran: Khayyam, 1954), 533Google Scholar.

⁵⁰ See Matthee, The Pursuit, 37–96, where different aspects of the culture of wine drinking, along with the intermittent legal and religious bans on the consumption of alcohol, in the Safavid period are discussed.

⁵¹ As one scholar has recently noted, ‘the Iranian consumer [in the medieval period and by implication even later] had a large menu of [various] types of wine to choose from, leaving aside other alcoholic beverages such as beer, hydromel or mead, arak, and buza’, which were also widely available; Floor, ‘The Culture of Wine Drinking’, 171.

⁵² On the connection between religious orthodoxy and intermittent bans on alcohol consumption in Iran, see notes 50 and 53.

⁵³ See the contents of several bans described in Jaʿfariyan, Rasul, Safaviyya dar ʿarsa-yi din, farhang va siyasat, vol. 1 (Qum: Pazhuhishkada-yi Hawza va Danishgah, 2000), 371–409Google Scholar; the association of drinking with petty crimes is also noted in a number of contemporary sources analysed by Jaʿfariyan. See also Nasiri, Muhammad Ibrahim b. Zayn al-ʿAbidin, Dastur-i shahryaran, ed. Muqaddam, Muhammad Nadir Nasiri (Tehran: Bunyad-i Muqufat-i Duktur Mahmud Afshar, 1994), 50–52Google Scholar; and Muhammad Ibrahim Sarmadi, ‘Tanbhih al-ghafilin’, folio 52, MS No. F4575/1 in the National Library of Iran.

⁵⁴ Mehdi Keyvani, ‘Artisans and Guild Life in the Later Safavid Period’ (PhD diss., Durham University, 1980), 63.

⁵⁵ The output of the raw material for alcohol (that is, grain, grapes, and other fruits), like that of other agricultural products, was taxed quite regularly in the countryside; Petrushevsky, I. P., Kishavarzi va munasibat-i arzi dar Iran-i ʿahd-i Mughul (qarnha-yi 13 va 14 Miladi), trans. Kishavarz, Karim, vol. 2 (Tehran: Muʾassasa-yi Mutaliʿat va Tahqiqat-i Ijtimaʿi, 1965), 191–305Google Scholar.

⁵⁶ Booth, Martin, Opium: A History (London: Simon and Schuster, 1996), 15–16Google Scholar; and Sadiqi, ‘Taryak’.

⁵⁷ Brunner, ‘Geographical and Administrative Divisions’, 739.

⁵⁸ On this point, see, for example, Watson, Andrew M., Agricultural Innovation in the Early Islamic World (Cambridge: Cambridge University Press, 1983)Google Scholar, which examines the diffusion of a number of crops across the Middle East in the first centuries after the Arab conquests.

⁵⁹ Muvaffaq b. ʿAli al-Haravi, Abu Mansur, al-Abniyya ʿan haqayiq al-adviyya (Tehran: Miras-i Maktub, 2009), 39, 129–130Google Scholar. See also Petrushevsky, Kishavarzi, vol. 1, 301–303.

⁶⁰ Ph. Gignoux, ‘Arda Wiraz’, Encyclopedia Iranica.

⁶¹ Jamaspji, Destur Hoshangji, Haug, Martin, and West, E. W., eds., The Book of Arda Viraf (Bombay: Government Central Book Depot, 1872), 196Google Scholar. See also Neligan, The Opium Question, 7–8.

⁶² Neligan, The Opium Question, 8. References to opium under various terms such as ‘khashkhash’, ‘afyun’, ‘hapyun’, ‘kuknar’, ‘taryak’, and the like are very numerous in the writings of the literati (especially the poets) in the eleventh century and throughout the rest of the medieval period.

⁶³ Khvandamir, Tarikh, vol. 2, 447.

⁶⁴ b. Khusraw al-Qubadiyani, Nasir, Divan-i Nasir-i Khusraw (Tehran: Nigah va ʿIlm, 1994), 534Google Scholar.

⁶⁵ It is important to note that other key references in the poetry of Nasir-i Khusraw show more clearly that he was at the end very critical of the addictive or recreational use of opium which he considered quite harmful; Mahjub, Muhammad Jaʿfar, ‘Taryak’, Yaghma 20.2 (1967): 69–70Google Scholar.

⁶⁶ Bayhaqi, Abu al-Fazl, Tarikh-i Bayhaqi, ed. Khatib-Rahbar, Khalil, vol. 3 (Tehran: Mahtab, 2002), 935Google Scholar.

⁶⁷ Farrukhi, Abu al-Hasan, Divan-i Hakim Farrukhi Sistani, ed. Dabir-Siyaqi, Muhammad (Tehran: Zavvar, 1984), 289Google Scholar.

⁶⁸ Petrushevsky, Kishavarzi, vol. 1, 303, 332–333; Petrushevsky, I. P., ‘The Socio-economic Condition of Iran under the Il-Khans’, in The Cambridge History of Iran, vol. 5, The Saljuq and Mongol Periods, ed. Boyle, J. A. (Cambridge: Cambridge University Press, 1968), 502Google Scholar; and Allsen, Thomas T., Culture and Conquest in Mongol Eurasia (Cambridge: Cambridge University Press, 2004), 155Google Scholar.

⁶⁹ Ibid.

⁷⁰ Saʿdi, Kulliyyat, 807.

⁷¹ Shirazi, Shams al-Din Muhammad Hafiz, Divan-i Hafiz-i Qudsi, ed. Qudsi, Muhammad (Tehran: Chashma, 2002), 288Google Scholar; see also another line in Shirazi, Divan, 280; and Neligan, The Opium Question, 8–9.

⁷² Faluniya was evidently named after Philon of Tarsus, a well-known Roman physician; Munshi, Iskandar Bayg, Tarikh-i ʿalamara-yi ʿAbbasi, vol. 1 (Tehran: Amir Kabir, 1955), 218Google Scholar.

⁷³ Shirazi, ʿImad al-Din, Risala-yi afyuniyya (Tehran: Muʾassasa-yi Mutaliʿat-i Tarikh-i Pizishki, 2005), 99Google Scholar; Muhammad ʿAli Qazvini, extract from ‘Adab al-ʿaliyya’ published as ‘Dar mazirrat-i dukhaniyyat va qahva va afyun’, Sukhan 17.4 (1967): 373; and Mathee, The Pursuit, 102.

⁷⁴ Matthee, The Pursuit, 99; Neligan, The Opium Question, 8–9; and Shirazi, Risala-yi afyuniyya, 108–130.

⁷⁵ Khvandamir, Tarikh, vol. 4, 653.

⁷⁶ Matthee, The Pursuit, 101–108.

⁷⁷ Qazvini, ‘Dar mazirrat’, 373.

⁷⁸ Shirazi, Risala-yi afyuniyya, 52–55; Falsafi, ‘Shah ʿAbbas’, 443–447; and Mahjub, ‘Taryak’, 72.

⁷⁹ Shirazi, Risala-yi afyuniyya, 35.

⁸⁰ Mirza Tahir Vahid, ‘Divan-i Rizvan’, MS. No. 4344 in the Central Library of the University of Tehran, quoted in Keyvani, ‘Artisans and Guild Life’, 323.

⁸¹ The ingredients of a number of maʿjun drinks are explained in Tabbakh, Nur Allah and Husayn, Jamal al-Din Yahya b., Du risala dar tabbakhi va halvapazi, ed. Ravanji, Mahdi (Qum: Ibtikar-i Danish, 2012), 116, 165–182Google Scholar.

⁸² Matthee, The Pursuit, 107–8; and Keyvani, ‘Artisans and Guild Life’, 63.

⁸³ Ferrier, R. W., ‘An English View of Persian Trade in 1618: Reports from the Merchants Edward Pettus and Thomas Barker’, Journal of the Economic and Social History of the Orient 19.2 (May 1976): 202, 208Google Scholar.

⁸⁴ Shahnavaz, ‘Afyun’.

⁸⁵ Jaʿfariyan, Safaviyya, vol. 1, 375, 376.

⁸⁶ Matthee, The Pursuit, 113.

⁸⁷ Al-Haravi, al-Abniyya, 65, 200.

⁸⁸ Rosenthal, The Herb, 19–20.

⁸⁹ A close reading of the available sources seems to afford a bewildering range of attitudes towards bang in the medieval and early modern periods. The diversity of opinions, in other words, defy an easy summary. However, we may still identify two important categories of sentiment that were sometimes collapsed into one another as well. On the one hand, some sources considered bang an extremely dangerous drug that had some medicinal and hallucinogenic properties but could drive careless and uninitiated users to madness or death. Other sources, on the other hand, assumed that bang had medicinal and hallucinogenic qualities similar to opium but did not discuss, acknowledge, or stress its dangerous and lethal properties.

⁹⁰ Herodotus, , The Histories, trans. Waterfield, Robin (Oxford: Oxford University Press, 1998), 259Google Scholar. Herodotus noted as well that Scythians consumed the smoke of cannabis seeds for pleasure.

⁹¹ Karen S. Rubinson, ‘Carpets, VI. Pre-Islamic Carpets’, Encyclopedia Iranica.

⁹² Gnoli, ‘Bang’.

⁹³ Jamaspji, Haug, and West, The Book of Arda Viraf, 150–151.

⁹⁴ Rosenthal, The Herb, 49.

⁹⁵ Mahmoud Omidsalar, ‘Dug-e Wahdat’, Encyclopedia Iranica; and Browne, A Literary History, vol. 2, 205. See also numerous references to ‘bang’, ‘mang’, ‘charas’, ‘kanb’, ‘qanb’, ‘shahdana’, ‘shahdanaq’, ‘shahdanaj’, and the like in the poetry and prose of such luminaries as Abu al-Hasan Farrukhi Sistani, Abu Muʿin Nasir-i Khusraw, Jalal al-Din Rumi, Muslih al-Din Saʿdi Shirazi, Rukn al-Din Awhadi, and Shams al-Din Muhammad Hafiz Shirazi.

⁹⁶ An ode written by Nasir-i Khusraw about the meaning of the world and the importance of leading a virtuous life provides a typical example. In this piece, the narrator gives advice to an inexperienced interlocutor and at one point states: ‘Do not go after those who are inebriated, / if you do not eat bang just like them’. Numerous other references such as this reveal that bang was probably sometimes taken on its own. See also Nasir b. Khusraw, Divan, 287; and Farrukhi, Divan, 212.

⁹⁷ Rosenthal, The Herb, 57–71.

⁹⁸ The currency of this nickname may have been in part because of the association of the substance with the Nizari Ismaʾilis—a secretive and subversive Shiite religious group that condoned the consumption of bang—in this period. Still, the popularity and usage of a new term that meant ‘the herb’ seem to imply much wider familiarity with the drug in the eleventh century; ibid., 21–22, 42–43.

⁹⁹ Ibid., 49–55.

¹⁰⁰ This may be seen in the many references to bang in the contemporary literature; see especially the poetry of Kirmani, Awhad al-Din, Divan-i rubaʿiyyat-i Awhad al-Din Kirmani, ed. Mahjub, Ahmad Abu (Tehran: Surush, 1987), 272–273, 311Google Scholar.

¹⁰¹ Rosenthal, The Herb, 55.

¹⁰² Omidsalar, ‘Dug-e Wahdat’.

¹⁰³ For charas sellers, see Nasiri, Dastur, 51. By the seventeenth century, ‘charas’ would come to be enjoyed along with tobacco in the Safavid state.

¹⁰⁴ ʿUbayd Zakani, Kulliyyat, 288.

¹⁰⁵ Khvandamir, Tarikh, vol. 3, 363; and Smith, John M., The History of the Sarbadar Dynasty 1336–1381 A.D. and Its Sources (The Hague: Mouton, 1970), 131Google Scholar.

¹⁰⁶ Khvandamir, Tarikh, vol. 3, 366.

¹⁰⁷ Sarmadi, ‘Tanbhih al-ghafilin’, folio 51.

¹⁰⁸ Saʿd al-Din b. Bahaʾ al-Din, known as Bahaʾ, Saʿd-i, ‘Munazara-yi sharab va hashish’, in Safina-yi Tabriz, ed. Tabrizi, Abu al-Majd Muhammad b. Masʿud (Tehran: Markaz-i Nashr-i Danishgahi, 2002)Google Scholar, folio 240.

¹⁰⁹ Khvaja ʿUbayd al-Din, ‘Munazara-yi sharab va hashish’, in Safina-yi Tabriz, folio 240. The Qur'anic verse mentioned in this line is the following: ‘O ye true believers, approach not prayers when ye are drunken (“antum sukara”), but wait till ye can understand what ye utter’ (Qur'an 4:43). This verse contains one of several references in the Qur'an that seem to discourage or prohibit alcohol.

¹¹⁰ Omidsalar, ‘Dug-e Wahdat’.

¹¹¹ The affinity that people saw between bang and alcohol can also be seen in the following reference in ʿUbayd Zakani, where the author advises the reader (somewhat sarcastically) to ‘treat nicely [your] wine sellers and bang sellers [as if the substances and their specific retailers were somehow intimately connected to one another], so that you would guarantee [your uninterrupted] delight’; ʿUbayd Zakani, Kulliyyat, 323.

¹¹² Baghdadi, Muhammad Fuzuli, Bang va bada, ed. Sadiq, Husayn Muhammadzada (Tehran: Yaran, 2011)Google Scholar. See also a short piece on bang and its prohibition dated to the twelfth century ah/seventeenth–eighteenth centuries ce in MS No. F2817/3, D/2157, 5/12817, folios 17–18 in the National Library of Iran.

¹¹³ Browne, A Literary History, vol. 4, 87; and Jaʿfariyan, Safaviyya, vol. 1, 371–381. See also the use of hempseeds (bazr al-banj) in the Safavid court in Nur Allah Tabbakh, Du risala, 148, 165, 166, 173, 178.

¹¹⁴ Safavi, Shah Tahmasp, Tazkira-yi Shah Tahmasb, ed. Sifri, Amr Allah (Tehran: Sharq, 1984), 30Google Scholar; and Rumulu, Hasan Bayg, Ahsan al-tavarikh, ed. Navaʾi, ʿ Abd al-Karim (Tehran: Babak, 1978), 323Google Scholar.

¹¹⁵ Jaʿfariyan, Safaviyya, vol. 1, 371–409. It is interesting to note that the public ban introduced by Tahmasp appears to not have targeted opium. It did, however, prohibit all other intoxicants including bang and alcohol.

¹¹⁶ Munshi, Tarikh, vol. 1, 218; see also Jahangir, Emperor, The Tuzuk-i Jahangiri or Memoirs of Jahangir, trans. Rogers, Alexander (London: Royal Asiatic Society, 1909), 308–310Google Scholar.

¹¹⁷ Matthee, Rudi, Persia in Crisis: Safavid Decline and the Fall of Isfahan (London: I. B. Tauris, 2012), 36Google Scholar.

¹¹⁸ Keyvani, ‘Artisans and Guild Life’, 63.

¹¹⁹ See, for example, ʿUbayd Zakani, Kulliyyat, 288, 311, 322, 323.

¹²⁰ Abru, Hafiz-i, Jughrafiya-yi Hafiz-i Abru, ed. Sajjadi, Sadiq, vol. 2 (Tehran: Miras-i Maktub, 1996), 349–350Google Scholar.

¹²¹ Saʿdi, Kulliyyat, 1032.

¹²² See, for example, Muhammad Qasim b. Muhammad Sharif, ‘Fazaʾil al-salavat’, MS No. IR10-40591/511362 in the Majlis Library and Archives, where the author equates the consumption of bang and wine with murder and a whole host of other vices.

¹²³ Jaʿfariyan, Safaviyya, vol. 1, 375, 402, 407.

¹²⁴ Kirmani, Divan, 311.

¹²⁵ The negative reputation of bang may also be seen in a series of derisive references to bang users in Isfahani, Muhammad Yusuf Valih, Khuld-i barin, ed. Muhaddis, Mir Hashim (Tehran: Mahmud Afshar, 1993), 639–647Google Scholar; on these pages, the author describes an antinomian Sufi rebellion whose main supporters apparently consumed quite a bit of bang; see also Munshi, Tarikh, vol. 1, 117, 272, 274, 275.

¹²⁶ This was the case in medieval Arabic literature as well; Rosenthal, The Herb, 19–41.

¹²⁷ Browne, A Literary History, vol. 2, 205; Mahjub, ‘Taryak’, 71; and Aʿlam, ‘Bang’.

¹²⁸ Hafiz, Divan, 288; cf. Browne, Edward G., A Year amongst the Persians (n.p.: Elibron Classics, 2005), 521Google Scholar, n. 1.

¹²⁹ See a more specific example of the use of the term huqqa as a container of psychoactive drugs in Munshi, Tarikh, vol. 1, 520; Munshi, Tarikh, 218; and Rosenthal, The Herb, 63.

¹³⁰ Browne, A Literary History, vol. 3, 150–151. Bushanji was a panegyrist of Fakhr al-Din b. Rukn al-Din (r. 1295–1308), the Kurt ruler of the Ilkhanid vassal state in Khurasan, who was reportedly addicted to bang. See also Floor, ‘The Art of Smoking’, 48.

¹³¹ Herodotus, The Histories, 259.

¹³² Ibid., 89.

¹³³ Rolle, Renate, The World of the Scythians, translated by Walls, F. G. (Berkeley: University of California Press, 1989), 93–94Google Scholar.

¹³⁴ See, for example, the relevant entries in al-Haravi, al-Abniyya.

¹³⁵ Shirazi, Risala-yi afyuniyya, 136.

¹³⁶ Anvari, Awhad al-Din, Divan-i Anvari, vol. 1 (Tehran: Bangah-i Tarjuma va Nashr-i Kitab, 1958), 420Google Scholar.

¹³⁷ Anvari, Awhad al-Din, Divan-i Anvari, ed. Nafisi, Saʿid (Tehran: Intisharat-i Sikka-Piruz, 1985), 178Google Scholar.

¹³⁸ Balkhi, Mawlana Jalal al-Din Muhammad, Masnavi-yi maʿnavi, ed. Nicholson, Reynold and Furuzanfar, Badiʿ al-Zaman (Tehran: Salis, 2000), 999Google Scholar.

¹³⁹ Hakim Qazi son of Hakim Kashfa-yi Yazdi, ‘Risala-yi chub-i Chini va khavass va dastur-i khurdan-i an va qahva va chay’, folio 25 in MS No. 10-10340IR in the Majlis Library and Archives.

¹⁴⁰ Salik al-Din Hamavi Yazdi, ‘Risala fi qahwa va chay’, folios 69–70, MS No. B. or. 205–06 in the Leipzig University Library; and Shirazi, Risala-yi afyuniyya, 167.

¹⁴¹ Al-i Dawud, ‘Coffee’; and Van Arendonk, ‘Kahwa’.

¹⁴² Falsafi, ‘Tarikh’, 260.

¹⁴³ Tectander, Georg, Eine abenteuerliche Reise druch Russland nach Persien, 1602–1604, ed. Muller-Ott, Dorothea (Tulln: Dr. D. Ott-Verlag, 1978), 65–66Google Scholar, quoted in Matthee, The Pursuit, 147. This drink may have been known as ‘qishr’, which was brewed from the husks of the coffee beans, or possibly a similar drink made from ‘kafta’, that is, the leaves of the shrub now called ‘qat’ or ‘khat’ (Catha edulis), which was native to the Horn of Africa and the Arabian Peninsula; Al-i Dawud, ‘Coffee’; Shirazi, Risala-yi afyuniyya, 166; and Yazdi, ‘Risala’, folio 8. For an analysis of the consumption of qat in the contemporary Middle East, see Robins, Philip, Middle East Drugs Bazaar: Production, Prevention, and Consumption (Oxford: Oxford University Press, 2016), 61–76Google Scholar.

¹⁴⁴ Isfahani, Mirza Muhammad Tahir Nasrabadi, Tazkira-yi Nasrabadi (Tehran: Armaghan, 1938), 457–460Google Scholar.

¹⁴⁵ Hakim Qazi, ‘Risala’, folio 25.

¹⁴⁶ Yazdi, ‘Risala’, folio 7; and Struys, Jan Janszoon, The Perillous and Most Unhappy Voyages of John Struys (London: Samuel Smith, 1684), 320Google Scholar.

¹⁴⁷ Hakim Qazi, ‘Risala’, folio 25.

¹⁴⁸ Shirazi, Risala-yi afyuniyya, 168–169.

¹⁴⁹ Hakim Qazi, ‘Risala’, folio 25.

¹⁵⁰ Yazdi, ‘Risala’, folio 9; and Al-i Dawud, ‘Coffee’.

¹⁵¹ Junabadi, Mirza Bayg Hasan, Ruza al-Safaviyya (Tehran: Mahmud Afshar, 1999), 761–762Google Scholar, 772.

¹⁵² Qazvini, ‘Dar mazirrat’, 372–274.

¹⁵³ Falsafi, ‘Tarikh’, 261–267.

¹⁵⁴ Husam al-Din Mutabbib Machini, ‘Risala-yi tambaku’, folios, 88–91, MS No. 846361 in the Majlis Library and Archives.

¹⁵⁵ Machini, ‘Risala-yi tambaku’, folio 88.

¹⁵⁶ Jaʿfariyan, ‘Tanbaku’, 265.

¹⁵⁷ See, for example, Jaʿfariyan, Safaviyya, vol. 3, 1142.

¹⁵⁸ Matthee, The Pursuit, 109.

¹⁵⁹ The youths in question were evidently connected to a recalcitrant local official; Munshi, Tarikh, vol. 1, 297–298.

¹⁶⁰ Afshar, Iraj and Afshar, Mihran, eds., Qissa-yi Husayn Kurd-i Shabistari (Tehran: Chashma, 2006), 213, 325, 348Google Scholar. See also Falk, Toby, ed., Treasures of Islam (London: Sotheby's/Philip Wilson Publishers, 1985), 119Google Scholar; and Rogers, J. M., Cagman, Filiz, Tanindi, Zeren, and Muzesi, Topkapi Sarayi, eds., The Topkapi Saray Museum: The Albums and Illustrated Manuscripts (Boston: Little, Brown, 1986), 124, 182Google Scholar, where two paintings dated to the mid-seventeenth century by the Safavid painter Muhammad Qasim Tabrizi (pupil and one of the foremost followers of the great Safavid painter Riza ʿAbbasi) depict what must be idealized female courtiers in delicate clothing and graceful and inviting postures consuming tobacco by means of a water pipe or carrying it along with a wine cup.

¹⁶¹ See Mirza Muhammad ʿAli Saʾib Tabrizi's short prose writing on wine and tobacco in MS No. 1787115, 5–18613, folios 319–323 in the National Library of Iran. See also Mirza Muhammad ʿAli Saʾib Tabrizi, quoted in Dirakhshan, Mihdi, ‘Du asar-i nu yafta az nasr-i Saʾib va sabk-i nasr-i u’, Majalla-yi Danishkada-yi Adabiyyat va ʿUlum-i Insani-yi Danishgah-i Tehran 105 (Fall 1988): 278Google Scholar.

¹⁶² Muhammad ʿAli Saʾib Tabrizi, ‘Raqʿa dar tark-i sharab va taʿrif-i tanbaku’, folios 224–225, MS No. IR 4968/487986 in the Majlis Library and Archives.

¹⁶³ Black, Peter Weston, ‘The Anthropology of Tobacco Use: Tobian Data and Theoretical Issues’, Journal of Anthropological Research 40.4 (Winter 1984): 496CrossRefGoogle Scholar.

¹⁶⁴ Mintz, Sweetness and Power, 108–138.

¹⁶⁵ De Vries, The Industrious Revolution, 33.

¹⁶⁶ Thanks to a sophisticated network of foreign and domestic merchants that distributed the new drugs, tobacco, which was a product from the New World, and coffee, a commodity indigenous to Ethiopia and Yemen, became increasingly available in the Safavid state over the course of the sixteenth and early seventeenth centuries. For a general history of coffee and tobacco (two key early modern drugs) in Iran, see Matthee, The Pursuit, 117–174; Goushegir, ‘Le Café et les cafés en Iran’, 141–176; Al-i Dawud, ‘Coffee’; Hattox, Coffee and Coffeehouses; Floor, ‘The Art of Smoking’, 47–85; and Kazemi, ‘Tobacco’, 613–633.

¹⁶⁷ Olearius, Adam, The Voyages and Travells of the Ambassadors Sent by Frederick, Duke of Holstein, trans. Davies, John, 2nd edition (London: John Starkey, 1669), 240Google Scholar; passim.

¹⁶⁸ Ibid.; passim.

¹⁶⁹ Ibid.; passim.

¹⁷⁰ Afshar and Afshar, Qissa-yi Husayn Kurd, 415.

¹⁷¹ Tavernier, Jean-Baptiste, Collections of Travels through Turkey into Persia (London: Moses Pitt, 1684), 242Google Scholar. A similar statement is made in Chardin, Sir John, A New and Accurate Description of Persia, vol. 2 (London: A. Bettesworth, 1724), 44–45Google Scholar.

¹⁷² Matthee, The Pursuit, 129–130; and Floor, The Economy, 141, n. 94. Writing in the early nineteenth century, Ouseley, Sir William, Travels in Various Countries of the East, vol. 1 (London: Rodwell and Martin, 1819), 341Google Scholar, referred to the inseparability of the two substances and in that context cited the Persian aphorism.

¹⁷³ Qazvini, ‘Dar mazirrat’, 373.

¹⁷⁴ Chardin, A New and Accurate Description, vol. 2, 164–165; Floor, The Economy, 141–142; and Matthee, The Pursuit, 164–165.

¹⁷⁵ Fryer, John A., A New Account of East-India and Persia (London: Printed by R. R., 1698), 263Google Scholar; see also pp. 246 and 250.

¹⁷⁶ Tavernier, Collections of Travels, 230.

¹⁷⁷ Machini, ‘Risala’, folios 88–92.

¹⁷⁸ Jaʿfariyan, Safaviyya, vol. 3, 1092.

¹⁷⁹ Qazvini, ‘Dar mazirrat’, 372.

¹⁸⁰ Examples of opposition to tobacco are cited in Falsafi, ‘Shah Abbas’, 447–450; Jaʿfariyan, Rasul, ‘Risala fi bayan hukm shurb al-tutun wa al-qahwa’, in Miras-i Islami-yi Iran, vol. 7 (Qum: Kitabkhana-yi Marʿashi Najafi, 1994), 81–92Google Scholar; Jaʿfariyan, Safaviyya, vol. 3, 1091–1092, 1141–1153; Jaʿfariyan, ‘Tanbaku’, 264–268; and Matthee, The Pursuit, 135–142.

¹⁸¹ See, for instance, Struys, The Perillous and Most Unhappy Voyages, 320; Chardin, A New and Accurate Description, vol. 2, 44, 199; Minorsky, Vladimir, ed., Tadkirat al-Mulkuk: A Manual of Safavid Administration (Circa 1137/1725) (Cambridge: E. J. W. Gibb Memorial, 1980), 68, 100Google Scholar; and Falsafi, Nasr Allah, Zindagani-yi Shah ʿAbbas-i Avval, vol. 2 (Tehran: Danishgah-i Tehran, 1968), 278–280Google Scholar.

¹⁸² de Bruyn, Cornelis, A New and More Correct Translation than Has Hitherto Appeared in Public of Mr. Cornelius Le Brun's Travels (London: J. Warcus, 1759), 208Google Scholar; Chardin, A New and Accurate Description, vol. 2, 44; and Floor, ‘The Art of Smoking’, 70–71.

¹⁸³ Matthee, The Pursuit, 128.

¹⁸⁴ In his analysis of the cost of wholesale coffee at Bandar ʿAbbas between 1638 and 1656, Rudi Matthee has shown that, due to fierce competition between European companies and Asian merchants, the prices of coffee fell to an extent that, towards the end of the century, it was no longer profitable for the Dutch and the English to remain in the trade; Matthee, The Pursuit, 153–155.

¹⁸⁵ Kazemi, ‘Tobacco’, 618–620.

¹⁸⁶ Chardin, A New and Accurate Description, vol. 2, 40.

¹⁸⁷ A similar process also existed in the Ottoman empire and more broadly across the world in the early modern period; Grehan, Everyday Life and Consumer Culture, 147–148; Courtwright, Forces of Habit, 1–132.

¹⁸⁸ Jaʿfariyan, ‘Tanbaku’, 265–266.

¹⁸⁹ Qazvini, ‘Dar mazirrat’, 373.

¹⁹⁰ Qazvini, ‘Dar mazirrat’, 373–374.

¹⁹¹ On major economic changes of the seventeenth century, see Matthee, Persia in Crisis, especially 1–26, 75–108, 139–172 (Chapters 1, 4, 6); see also Parizi, Muhammad-Ibrahim Bastani, Siyasat va iqtisad dar ʿasr-i Safavi (Tehran: Safi ʿAli Shah, 1984)Google Scholar; Dale, Stephen F., The Muslim Empires of the Ottomans, Safavids, and Mughals (Cambridge: Cambridge University Press, 2010), 118–126Google Scholar; and Floor, The Economy.

¹⁹² Qazvini, ‘Dar mazirrat’, 373.

¹⁹³ Donald Quataert, ‘Introduction’, in Consumption Studies, 2; and Jan de Vries, ‘Between Purchasing Power and the World of Goods: Understanding the Household Economy in Early Modern Europe’, in Consumption and the World of Goods, 85–132.

¹⁹⁴ Sahlins, ‘Cosmologies of Capitalism’, 439–440.