On previous occasions in the Gazette (and in other places) I have repeatedly expressed the opinion that the most natural line of approach to the logarithmic function is the historical one (followed both by Napier and by Newton) in which the logarithm is effectively defined as an integral. From conversation with boys (from eleven to fourteen) I am still convinced that the idea of an area is much easier to grapple with than the idea of a limit. In spite, then, of other suggestions (which appear in the Gazette three or four times a year on the average), I still accept this method as the best: more details will be found in Appendix II. of my book on Infinite Series (both editions).