The object of the following paper is to draw attention to a general and powerful but quite elementary method of transformation, by means of which the properties of a conic may be inferred from those of a circle. It has many striking analogies with the method of perspective transformation, and a simple geometrical connection with it. It is, however, of much simpler character for constructive purposes, and though it is intended to show later on how well the method is adapted to serve as an introduction to modern methods, it is hoped that readers will begin by dismissing from their minds all notions of cross ratios, homographic ranges, etc., and regard the theorems presented to them from the point of view of a student who has mastered his Elements of Plane Geometry.