Most of the issues that undermine firms’ globalization efforts are attributable to a combination of cultural differences and weak managerial skill and experience. Because of its exclusive focus on influences from the political stability and institutional maturity aspects of country contexts, Child and Marinova’s (2014) framework for identifying the challenges faced by Chinese firms going abroad is incomplete. It needs to also include the cultural mindsets of executives as an explanatory factor in analyzing how the ‘qualitative interface’ in contextual combinations affects the operation of firms investing into foreign countries.

阻碍公司全球化努力的大多数问题都归结为文化差异和不足的管理技巧与经验的组合。由于Child和Marinova（2014）的研究仅集中在国家情境下的政治稳定性和制度成熟度的影响，他们的研究框架不足以辨识中国企业在海外面对的挑战。高层管理者的文化思维定式应该被囊括其中，用以分析解释在情境性组合中“质的对接”如何影响公司在海外的运作。