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Creativity: The Influence of Cultural, Social, and Work Contexts

Published online by Cambridge University Press:  02 February 2015

Miriam Erez  and
Rikki Nouri
Miriam Erez
Affiliation:
Technion – Israel Institute of Technology, Israel
Rikki Nouri
Affiliation:
Technion – Israel Institute of Technology, Israel
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Abstract

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The present article aims to answer the question of whether creativity is universal or culture-specific. We develop a conceptual framework that expands the existing knowledge in two ways. First, it distinguishes between the two dimensions of creativity – novelty and usefulness, and their relationship to culture. Second, it clarifies how the social context moderates the relationship between culture and creativity. We focus on the social context where cultural differences are likely to be more salient because of the presence of others, relative to the private work context where no one observes whether a person performs in a normative or a unique way. In addition, we propose that task structure, whether a task is tightly or loosely structured, is an important contextual characteristic that moderates the relationship between culture and creativity. Lastly, we offer several propositions to guide future research.

Keywords

creativityculturenoveltysocial contexttask contextusefulness创造カ文化新颖性社会情境任务情境有用性
Type
Articles
Information
Management and Organization Review , Volume 6 , Issue 3 , November 2010 , pp. 351 - 370
Copyright
Copyright © International Association for Chinese Management Research 2010

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