Article contents
The environmental business case and unenlightened shareholder value
Published online by Cambridge University Press: 02 January 2018
Abstract
The business case for corporate environmental responsibility is the claim that behaving responsibly makes financial sense. It is impossible to exaggerate the contemporary significance of this claim, not least in legitimising environmental concerns in the corporate sphere. However, the business case is not without significant empirical and normative limitations, as is illustrated by the corporate environmental problem of supermarket waste. This paper evaluates enlightened shareholder value under s 172 of the Companies Act 2006 in light of such business case limitations. It suggests that s 172, by procedurally mandating the business case for corporate environmental responsibility, is a retrograde step which envisions not enlightened, but rather environmentally unenlightened, shareholders.
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- Copyright © Society of Legal Scholars 2013
Footnotes
Parts of this paper were presented at the Environmental Law Section of the SLS Annual Conference at Downing College, Cambridge, in September 2011 and at a UCL Faculty of Laws Staff Seminar in December 2011. I would like to thank the participants of both for interesting and useful discussion. I am also grateful for the insightful observations of two anonymous reviewers, as well as to Dr Douglas Guilfoyle for detailed comments on an earlier draft and Dr Marc Moore for extensive commentary and interesting discussions. I owe particular thanks to Professor Maria Lee, for her generosity with time in commenting on countless drafts. Any errors of course remain my own.
References
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47. Ibid, [4.24].
48. Ibid, [4.26].
49. On these other societal concerns which receive legitimacy in the corporate sphere by reference to the business case, see above n 9, n 10 and n 11.
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55. See, eg, Banerjee, above n 14, pp 52–59, who refers to this as the ‘emancipatory rhetoric’ of CSR, where (as is argued here) such rhetoric is misleading or obfuscatory and, ultimately, dangerous. For a different understanding of ‘stakeholder’ rhetoric, see Fairfax, Lm ‘the rhetoric of corporate law: the impact of stakeholder rhetoric on corporate norms’ (20052006) 31 J Corp L 675 Google Scholar. Fairfax uses an Aristotelian conception of rhetoric which, rather than being deceptive or mere double talk, has an inherent ‘truth’ value. This includes seeing rhetoric as ‘expressive’, so that the use of stakeholder language by corporations indicates growing public dissatisfaction with shareholder primacy.
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63. One might prefer to value environmental protection or seek enhanced corporate environmental responsibility for reasons other than profit. A similar argument has been made in the context of increased gender diversity on corporate boards, where the business case has become the ‘established narrative’; arguably, however, the case for diversity is more appropriately encapsulated in the non-profit values of social justice, equality and non-discrimination (see McCann and Wheeler, above n 9, pp 543–544 and 551). My concern that any inherent value in environmental protection is lost in business case CSR resonates with Tom Campbell's distinction between ‘instrumental’ and ‘intrinsic’ CSR. Interestingly, Campbell considers the normative grounding for instrumental (business case) CSR fairly uncontroversial, in stark contrast to what has been argued here. See T Campbell ‘The normative grounding of corporate social responsibility: a human rights approach’ in McBarnet et al, above n 2. Contrast this with Parkinson, Je Corporate Power and Responsibility: Issues in the Theory of Company Law (Oxford: Oxford University Press, 2008) ch 9Google Scholar, distinguishing between ‘profit-sacrificing’ and ‘non-profit sacrificing’ (instrumental/business case) CSR, and seeking primarily to justify the former.
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68. Corkin, above n 57; Hanlon, above n 61.
69. This is a general concern with CSR. See, eg, Gunningham, N and Sinclair, D Leaders and Laggards: Next-generation Environmental Regulation (Sheffield: Greenleaf, 2002) chs 6 and 7Google Scholar, suggesting that CSR type activities (such as ‘self-regulation’) are sometimes adopted in the hope of avoiding (more exacting) governmental regulation, and Banerjee, above n 14, pp 62–63, arguing that CSR discourses ‘could have the effect of reducing governmental scrutiny of corporate practices because they promote a particular form of self-governance’.
70. Reinhardt, above n 32; Porter, M and van der Linde, C ‘Green and competitive: ending the stalemate’ (1995) 73 Harv Bus Rev 120 Google Scholar.
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74. Foresight The Future of Food and Farming: Final Project Report (London: Government Office for Science, 2011) Annex C7Google Scholar; Jones et al, above n 72, at 589.
75. The Courtauld Commitments.
76. Jones et al, above n 72.
77. Stuart, above n 39, p 69. Since 2008, there does seem to have been a decline in BOGOF promotions in favour of price reduction deals, although 3-for-2 offers persist.
78. Foresight, above n 74; Defra, above n 39; Stuart, above n 39, pp 24–28, 46–48 and 109.
79. Ibid.
80. See, eg, Jackson, T Motivating Sustainable Consumption: A Review of Evidence on Consumer Behaviour and Behavioural Change (London: Sustainable Development Research Network, 2005).Google Scholar
81. Laminates are difficult to recycle and plastics such as polyethylene terephthalate (PET), used as a substitute for infinitely recyclable glass, cannot be recycled in this country. See Science and Technology Committee, above n 36.
82. The UK Soil Association estimated that supermarkets reject 25–40% of most British-grown crops, although this is partly owing to EU uniformity rules on fruit and vegetables. Nonetheless, supermarkets are known to impose stricter requirements than these rules. See Stuart, above n 39, p 108.
83. Foresight, above n 74.
84. Ibid; Stuart, above n 39, pp 108–116.
85. In part because of the perceived environmental business case, energy efficiency has featured heavily in climate change mitigation activities, and Government publications frequently invoke similar imperatives when seeking to sell the benefits of moving towards a ‘green’ or low-carbon economy. See Government, Hm Enabling the Transition to a Green Economy: Government and Business Working Together (London: The Stationery Office, 2011) pp 2 and 4–5.Google Scholar The building sector has been singled out as a particularly fruitful area for just such initiatives, with success likely to be hampered by energy efficiency ‘behavioural barriers’ similar to those outlined above. See Dawes, R ‘Building to improve energy efficiency in England and Wales’ (2010) 12 Env L Rev 266.CrossRefGoogle Scholar UK businesses across a range of economic sectors (subject to certain thresholds and exemptions) now participate in the Carbon Reduction Commitment Energy Efficiency Scheme – a mandatory emissions trading scheme made slightly more palatable by estimated savings of around £1 billion from reduced energy bills. See Hopkins, J ‘the Carbon Reduction Energy Efficiency Scheme: overview, rationale and future challenges’ (2010) 12 Env L Rev 211 CrossRefGoogle Scholar at 213.
86. See Jackson, above n 80.
87. See Lee, above n 73.
88. The literature is too voluminous to cite in full, but see, eg, Deakin, S ‘the coming transformation of shareholder value’ (2005) 13 CG 11 Google Scholar; Stallworthy, M Sustainability, the environment and the role of Uk corporations (2006) ICCLR 155 Google Scholar; Keay, A Enlightened shareholder value, the reform of the duties of company directors and the corporate objective 2006 LMCLQ 335 Google Scholar; Alcock, A An accidental change to directors' duties?’ (2009)Co Law 362 Google Scholar. For the general context of ESV, see the Company Law Review Steering Group (CLRSG) Modern Company Law for a Competitive Economy: The Strategic Framework (London: Department of Trade and Industry, 1999), particularly ch 5, pp 33–46 and 48–53Google Scholar.
89. Sometimes called ‘shareholder value theory’ or ‘shareholder wealth maximisation’. Both normatively and positively, shareholder primacy is controversial, although it does nonetheless represent the orthodox view. See, eg, CLRSG, above n 88, pp 34–37. The academic literature is extensive. See, eg, Bainbridge, Sm ‘in defense of the shareholder maximisation norm: a reply to Professor Green’ (1993) 50 Wash and Lee LRev 1423 Google Scholar; Stout, La ‘Bad and not-so-bad arguments for shareholder primacy’ (2002) 75 S Cal L Rev 1189 Google Scholar; Ireland, P ‘Property and contract in contemporary corporate theory’ (2003) 23 LS 453 Google Scholar; A Keay ‘Shareholder Primacy in Corporate Law: can it survive? should it survive?’ 1 November 2009, available at.
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92. It is well established that directors, not shareholders, manage the business. See CA 2006, Model Articles, Regs 3–4; Automatic Self-Cleansing Filter Syndicate Co Ltd v Cuninghame[1906] 2 Ch 34; Sealy, L and Worthington, S Cases and Materials in Company Law (Oxford: Oxford University Press, 8th edn, 2008) p 167 and ch 4Google Scholar.
93. On the idea of the company as a club, see MT Moore ‘Beyond private ordering: towards an “intelligent design” theory of corporate law evolution’ UCL Research Seminar Working Paper, October 2010; Moore, Mt Corporate Governance in the Shadow of the State (Oxford: Hart, 2012) ch 6Google Scholar.
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95. CA 2006, ss 172(1)(a)–(f).
96. For example (and with varying levels of optimism), see Yap, Jl ‘Considering the enlightened shareholder value principle’ (2010)Co Law 35 Google Scholar; Roach, L ‘the legal model of the company and the company law review’ (2005) 26 Co Law 98 Google Scholar; Ho, Vh ‘“Enlightened shareholder value”: corporate governance beyond the shareholder–stakeholder divide’ (2010) 36 J Corp L 59 Google Scholar; Kiarie, S ‘at crossroads: shareholder value, stakeholder value and enlightened shareholder value: which road should the United Kingdom take?’ (2006) 17 ICCLR 329 Google Scholar; Williams, Ca and Conley, Jm ‘an emerging third way? the erosion of the Anglo-American shareholder value construct’ (2005) 38 Cornell Int'l LJ 493 Google Scholar.
97. Keay, above n 88; Keay, A ‘Tackling the issue of the corporate objective: an analysis of the United Kingdom's enlightened shareholder value approach’ (2007) 29 Syd LR 577 Google Scholar.
98. CA 2006, s 170.
99. The meaning of ‘success of the company’ in s 172 is unclear, although ministerial statements suggest this means long-term shareholder value. See Kershaw, D Company Law in Context: Text and Materials (Oxford: Oxford University Press, 2009) p 349 Google Scholar.
100. CLRSG, above n 88, p 37 [5.1.12].
101. Ibid, p 36 [5.1.8]–[5.1.9] and p 40 [5.1.19].
102. Ibid, p 40 [5.1.19].
103. Ibid, p 36 [5.1.10] and pp 39–41 [5.1.17], [5.1.20]–[5.1.22].
104. Keay, above n 88; Deakin, above n 88; Attenborough, D ‘How directors should act when owing duties to the company's shareholders: why we need to stop applying Greenhalgh’ (2009) 20 ICCLR 339 Google Scholar.
105. Keay, A ‘Moving towards stakeholderism? Enlightened shareholder value, constituency statutes and more: much ado about little?’ (2011) 22 EBLR 1 Google Scholar at 41.
106. Keay, above n 105, at 29, points also to the reform background – in particular the rejection of what was termed a ‘pluralist’ approach, which would see stakeholder concerns as ‘ends in themselves’. The pluralist approach maps what is more generally understood as stakeholder theory (often attributed to Freeman, Re Strategic Management: A Stakeholder Approach (Boston, MA: Pitman/Ballinger, 1984)Google Scholar). However, there is disagreement as to whether this requires stakeholders to be treated as ends in themselves, or merely as means to a (corporate) end (albeit perhaps in a firm with a corporate objective pertaining to the creation of value for all corporate constituents, not just shareholders). See, eg, Walsh, Jp ‘Book review essay: taking stock of stakeholder management’ (2005) 30 Academy of Management Review 426 CrossRefGoogle Scholar; Freeman, ibid, p 97. This resonates with the distinction between inherent and instrumental CSR. See Campbell, above n 63.
107. Keay, above n 105, at 40–41 and Keay, above n 97, at 592.
108. A potential ‘environmental’ breach of s 172 is the share price, revenue and reputational costs arising from a failure to implement adequate environmental protection measures (Keay, above n 105, at 29; see also Kershaw, above n 99 on the meaning of ‘success of the company’ and the hypothetical application of s 172 to the BP oil disaster in the Gulf of Mexico by Alexander, R ‘Bp: protection of the environment is now to be taken seriously in company law’ (2010)Co Law 271 Google Scholar). Stallworthy, above n 88, at 159, suggests that the duty-emphasis on shareholder interests is representative of a reluctance in private law generally to accommodate values beyond a raw and narrow economic individualism.
109. CLRSG, above n 88, ch 5 generally.
110. The cause of action vests in the corporation, also enforceable derivatively by shareholders. See above n 91.
111. In essence, this is a problem of using ‘private’ law instrumentally for environmental purposes. This will be familiar to environmental lawyers, particularly concerning private nuisance. See, eg, Steele, J ‘Private law and the environment: nuisance in context’ (1995) 17 LS 236 Google Scholar.
112. ESV clearly prioritises investors as the voice for corporate environmental responsibility, though of course business cases arise from other economic actors, including customers and environmental NGOs. However, with business case CER and instrumentalism in ESV, even the advocacy of NGOs (who might be expected to express the value of the environment in non-economic terms) boils down to impacts on the financial bottom line. See Ho, above n 96, at 101–106, arguing that many stakeholders in ESV are ‘indirect and imperfect substitutes for direct participation’.
113. See also Villiers, C ‘Directors' duties and the company's internal structures under the Uk Companies Act 2006: obstacles for sustainable development’ (2011) 8 ICCLJ 47 Google Scholar.
114. Stallworthy, above n 88, at 165.
115. Environment Assessment is the most obvious example of this.
116. C Parker ‘Meta-regulation: legal accountability for corporate social responsibility’ in McBarnet et al, above n 2, argues that process-oriented CSR interventions must be accompanied by a norm or value (not necessarily a standard) to yield positive outcomes.
117. The institution of ESV is not necessarily a denial that environmental and shareholder interests may never diverge, but rather that any manifestations of this mismatch (negative environmental externalities) ought to be addressed not through company law, but by environmental regulation. See, eg, Lord Goldsmith during Parliamentary debates, Hansard HL Deb, vol 678, col GC271, 6 February 2006; Copp, Sf ‘S. 172 of the Companies Act 2006 fails people and planet?’ (2010)Co Law 406 Google Scholar. Nonetheless, by embedding the business case as a procedural norm, s 172 adopts this problematic starting point of ready compatibility.
118. See, eg, Ho, above n 96, at 80–83; Kiarie, above n 96; Deakin, S ‘Squaring the circle? Shareholder value and corporate social responsibility in the Uk’ (2002) 70 Geo Wash LRev 976 Google Scholar.
119. See, eg, Ost, F ‘A game without rules? The ecological self-organisation of firms’ in Teubner, G, Farmer, L and Murphy, D (eds)Environmental Law and Ecological Responsibility: The Concept and Practice of Ecological Self-organization (Chichester: John Wiley & Sons, 1994).Google Scholar
120. CA 2006, s 417(2). See also Villiers, C Corporate Reporting and Company Law (Cambridge: Cambridge University Press, 2006)CrossRefGoogle Scholar; Chiu, Ih-Y ‘the paradigms of mandatory non-financial disclosure: a conceptual analysis: parts 1 and 2’ (2006)Co Law 259 Google Scholar at 291, on the distinction between shareholder (or ‘non-CSR’) and stakeholder-centric reporting.
121. Debate as to whether s 172 intended to codify or alter the previous common law position (see, eg, Alcock, above n 88, at 368) is irrelevant to the point I make here, which is that ESV is now mandatory and backed by an unambiguous legislative statement.
122. Previously Companies Act 1980, s 46.
123. There was debate as to the precise effect of s 309. Some suggested that since s 309 gave ‘no indication’ that the interests of employees and shareholders were to be weighted differently, directors were thus required to balance the interests of employees with those of shareholders. Others, in rejecting any notion of balancing, pointed out that s 309 did not affect the ‘interests of the company’, which continued to be defined by reference to shareholders. See Parkinson, above n 63, pp 82–85, quoting Boyle, Aj (ed)Gore-Browne on Companies (Bristol: Jordans, 44th edn, 1986).Google Scholar
124. This would be a defence for directors in that they would be permitted to have regard to the environment other than instrumentally for shareholder wealth generation. Given the limited enforcement routes (discussed further, below n 126), this would be a ‘shield’ for director decision making rather than a ‘sword’ for potential litigators.
125. As noted by Parkinson, above n 63, p 82, there is ‘inevitably’ conflict between the interests of employees and shareholders, so that the duty to have regard to employees is not necessarily harmonious with, or instrumental to, shareholder wealth generation. Win–win rhetoric, therefore, did not underpin s 309.
126. Section 309 was described as a lame duck provision. See Keay, A ‘Section 172(1) of the Companies Act 2006: an interpretation and assessment’ (2007)Co Law 106 Google Scholar at 109; Pettet, B ‘Duties in respect of employees under the Companies Act 1980’ (1981) 34 CLP 199 Google Scholar at 200–204. As with s 172, the s 309 duty was owed to the company, so that in turn any wrong was against, and the cause of action vested in, the company (on s 172 enforcement, see above n 91). Employees therefore had no remedy under the provision. Sealy, Ls (‘Directors' “wider” responsibilities: problems conceptual, practical and procedural’ (1987) 13 Mon LR 164 Google Scholar at 177) described s 309 as ‘either one of the most incompetent or one of the most cynical pieces of drafting on record’, since central to its perceived failings was the unusual statutory language of ‘to have regard’ comprising a duty which was owed not to the intended beneficiaries of the obligation but rather to the company.
127. CLRSG, above n 88, [5.1.12]. See also CA 2006, s 172(1)(a), requiring directors to have regard to the likely consequences of any decision in the long term.
128. See, eg, Richardson, Bj and Cragg, W ‘Being virtuous and prosperous: Sri's conflicting goals’ (2010) 92 Journal of Business Ethics 21 CrossRefGoogle Scholar.
129. See above n 127.
130. And much more likely a perspective of between three and six months. See Aiyegbayo, O and Villiers, C ‘the enhanced business review: has it made corporate governance more effective?’ (2011)JBL 699 Google Scholar at 722. One of the respondents to the study outlined in Gunningham et al, above n 25, p 63, referred to this as the ‘tyranny of quarterly returns’, such that long-term benefits can be ‘substantially discounted or ignored’.
131. See, eg, Greenwood, Djh ‘Fictional shareholders: “for whom is the corporation managed” revisited’ (1996) 69 S Cal LRev 1021 Google Scholar; Stout, L The Shareholder Value Myth: How Putting Shareholders First Harms Investors, Corporations and the Public (San Francisco, CA: Berrett-Koehler, 2012).Google Scholar
132. Elhauge, E ‘Sacrificing corporate profits in the public interest’ (2005) 80(3)NYUL Rev 733 Google Scholar.
133. And indeed, there is some empirical evidence to suggest that the attitudes of investors (generally, as well as after the institution of ESV) do not correspond with more exacting notions of ‘responsible investment’. See Aiyegbayo and Villiers, above n 130.
134. See also Villiers, above n 113, arguing that enlightened shareholder value, despite first appearances, is not really compatible with (stronger or more transformative) versions of sustainable development, although this argument is more focused on gender diversity at board level than on environmental concerns.
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