David Byrne - Head of Information at BT Legal - explains that within the commercial, legal and regulatory division of BT, their approach to knowledge management is to introduce cultural change whereby knowledge capture and re-use are subordinate to the prime goals of revenue generation and competitiveness. He discusses the innovative methods used for building effective knowledge-sharing relationships including using the “best of the rest”; ensuring that the right technology is in place; measuring value; collaboration and creating the “Sticky Organisation”.