Uttering the phrase knowledge management (KM) evokes all sorts of facial expressions in different audiences ranging from bewilderment, confusion and non-chalance through to blatant boredom. As an independent consultant working in this area, I am particularly attuned to these facial expressions when I address I this subject. I prefer my clients to be in the ‘bewildered’ or ‘confused’ state as this indicates they think that KM could be important to them but they are not sure how it could impact their businesses. Many also have an underlying enthusiasm for the topic as there is still a lot of buzz and talk about the ‘knowledge economy’. Those in the ‘non-chalant’ and ‘bored’ categories are much harder to turn around as they have probably ‘already tried knowledge management and it didn’t work. Their initial enthusiasm has turned to cynicism, they do not like being told they got it wrong but they are looking for ways to recoup their investment of both time and money.