Andrew Mills, of Freeth Cartwright LLP, gave a paper at the 38th Annual BIALL Study Conference in Sheffield in June 2007 on blogging. He describes how he set up IMPACT(R), his blog, which covers intellectual property and IT issues. He describes the software he used and the potential pitfalls involved when starting out. He emphasises the importance of using RSS feeds and considers whether blogs will present a threat to traditional hard copy publishing because of the speed with which they can communicate information.