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English for Business Communication

Published online by Cambridge University Press:  22 August 2012

Vijay K. Bhatia  and
Stephen Bremner
Vijay K. Bhatia
Affiliation:
City University of Hong [email protected]
Stephen Bremner
Affiliation:
City University of Hong [email protected]
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Abstract

The concept of Business English has undergone some major shifts in the last few years because of a number of developments, such as advances in genre theory and the coming together of English for Business Purposes and Business Communication, inspired by the realization that there is a gap to be bridged between the academy and the globalized business world. Drawing on advances in the analysis of business discourses, especially in applied genre analysis, this state-of-the-art review revisits the frameworks currently used in English for Business Purposes and Business Communication (or, more generally, Professional Communication) to suggest an integration of the two approaches for the design of English for Business Communication (EBC) programmes. The study incorporates an extensive review of much of the relevant published work in all the three areas mentioned above to identify some of the main issues in EBC, and illustrates a gradual shift in the rationale for the design and implementation of EBC programmes.

Type
State-of-the-Art Article
Information
Language Teaching , Volume 45 , Issue 4 , October 2012 , pp. 410 - 445
Copyright
Copyright © Cambridge University Press 2012

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