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Performing and evaluating (non)modernities of Portuguese migrant figures on YouTube: The case of Antonio de Carglouch

Published online by Cambridge University Press:  23 April 2015

Michèle Koven  and
Isabelle Simões Marques
Michèle Koven
Affiliation:
University of Illinois at Urbana-Champaign, Department of Communication 702 S. Wright St., Urbana, IL 61801, [email protected]
Isabelle Simões Marques
Affiliation:
CLUNL-FCSH-Universidade Nova de Lisboa / Universidade Aberta, Rua Braamcamp, n.° 90, piso 5, 1250-052 Lisboa, [email protected]
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Abstract

We analyze how France-based YouTube comedic performers Ro et Cut enact the stylized figure of a Portuguese migrant in France, Antonio, in their most popular video, Carglouch. We then examine how commenters respond to the enactment. Specifically, we apply Irvine and Gal's notion of semiotic differentiation to study how participants use language to construct and apply polycentric notions of modernity/nonmodernity. This allows us to analyze how YouTube performers and commenters produce their own and Antonio's relative (non)modernity, as they orient to different versions of a modern/nonmodern axis of differentiation, situated in multiple ‘centers’: France, Portugal, or Europe. That is, participants either interpret Antonio as a nonmodern immigrant in France, a nonmodern emigrant from Portugal, or an international representative of Portugal, spreading nonmodern images of Portugal abroad. We then consider how participants bring these differently centered images of the nonmodern Other into dialogue with each Other, with different outcomes for variously positioned participants. (Migration, heteroglossia, YouTube, transnationalism, Luso-descendants, (non)modernity, France, Portugal)*

Type
Articles
Information
Language in Society , Volume 44 , Issue 2: Special Issue: Heteroglossia and performance , April 2015 , pp. 213 - 242
Copyright
Copyright © Cambridge University Press 2015 

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