In his review of Power and politeness in action: Disagreements in oral communication (2004), Douglas J. Glick raises two important points: (i) the issue of identifying politeness in language, and (ii) the ideological framework employed in language analysis. Before explicating my understanding of politeness, I need to clarify that in chap. 5 on disagreements, as Glick has noted, I do indeed focus on linguistic strategies to express different points of view without discussing politeness. For example, I deliberately refrain from labeling strategies such as boosting or hedging as more or less polite. In other words, I do not wish to imply that I have already witnessed manifestations of politeness by simply identifying hedged utterances (or indirectness), nor that I have witnessed impoliteness by identifying unmitigated linguistic strategies (or directness). In this way, my approach to politeness differs significantly from the more classical view, initiated by Brown & Levinson 1987 and followed by many others, which equates mitigation with politeness and directness with impoliteness. Conversely, in my understanding, I use “mitigation” as a purely technical term, and I make no claim that any given linguistic form is inherently polite or impolite.