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Agent-mediated electronic commerce: a survey

Published online by Cambridge University Press:  04 April 2001

ROBERT H. GUTTMAN ,
ALEXANDROS G. MOUKAS  and
PATTIE MAES
ROBERT H. GUTTMAN
Affiliation:
Software Agents Group, MIT Media Laboratory, 20 Ames Street, E15–305, Cambridge, MA 02139, USA. E-mail: {guttman,moux,pattie}@media.mit.edu
ALEXANDROS G. MOUKAS
Affiliation:
Software Agents Group, MIT Media Laboratory, 20 Ames Street, E15–305, Cambridge, MA 02139, USA. E-mail: {guttman,moux,pattie}@media.mit.edu
PATTIE MAES
Affiliation:
Software Agents Group, MIT Media Laboratory, 20 Ames Street, E15–305, Cambridge, MA 02139, USA. E-mail: {guttman,moux,pattie}@media.mit.edu
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Abstract

Software agents help automate a variety of tasks including those involved in buying and selling products over the Internet. This paper surveys several of these agent-mediated electronic commerce systems by describing their roles in the context of a Consumer Buying Behavior (CBB) model. The CBB model we present augments traditional marketing models with concepts from Software Agents research to accommodate electronic markets. We then discuss the variety of Artificial Intelligence techniques that support agent mediation and conclude with future directions of agent-mediated electronic commerce research.

Type
Review Article
Information
The Knowledge Engineering Review , Volume 13 , Issue 2 , July 1998 , pp. 147 - 159
Copyright
© 1998 Cambridge University Press

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