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Reconsidering the 1855 Bordeaux Classification of the Médoc and Graves using Wine Ratings from 1970–2005*

Published online by Cambridge University Press:  08 June 2012

Gary M. Thompson  and
Stephen A. Mutkoski
Gary M. Thompson
Affiliation:
School of Hotel Administration, Cornell University, Ithaca, NY 14853. e-mail: [email protected] (corresponding author).
Stephen A. Mutkoski
Affiliation:
Beverage Management Center, School of Hotel Administration, Cornell University, Ithaca NY 14853. e-mail: [email protected].
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Abstract

This paper examines ratings of Bordeaux wines from vintages spanning 1970 to 2005. We use ratings from three popular rating sources – Robert Parker (The Wine Advocate), Stephen Tanzer (International Wine Cellar), and Wine Spectator – to examine differences and consistencies in ratings. Our study is based on over 3, 100 ratings for château/vintage/rater combinations for the “classified growths” as identified in the 1855 Classification. We developed a regression model with rating scores as the depending variable and independent variables for raters, vintages, châteaux and rater-vintage. This model explains 64.6% of the variation in rating scores. We identify the performance of individual châteaux and use our findings to propose an update to the 1885 classification. Based on the ratings we examined, more than half of the 61 classified growths are misclassified, with some châteaux moving as many as three tiers upward or downward compared to the historical classification. While we believe it is unlikely that the classification will be changed, we believe that our proposed classification update (and our rank-ordering of the châteaux, particularly in relation to price-based orderings) can help guide wine purchase decisions of consumers and the restaurant industry. (JEL Classification: L66, C22, Q12, L10)

Type
Articles
Information
Journal of Wine Economics , Volume 6 , Issue 1 , 2011 , pp. 15 - 36
Copyright
Copyright © American Association of Wine Economists 2011

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