Negro, G.,
Hannan, M.T.,
Rao, H., and
Leung, M.D. (
2007). No
barrique, no Berlusconi: Collective identity, contention, and authenticity in the making of Barolo and Barbaresco wines. Stanford University Graduate School of Business Research Paper No. 1972, available at
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1008367/.
Google Scholar