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Leader Effects and Gender Differences in Sequential Restaurant Ordering Environments
Published online by Cambridge University Press: 15 November 2018
Abstract
We empirically examine the strategic importance of the choices of the first person ordering, that is, the leader, for the decisions made and money spent by other commensals at a restaurant table. Our aim is to study the similarity of orders—in terms of dishes, drinks, and prices—among the table leader and the other commensals. The empirical results reveal that table leaders, both male and female, exert a considerable influence on the choices made by other diners. We analyze the differences arising when males and females act as table leaders. (JEL Classifications: D12, D91)
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- Copyright © American Association of Wine Economists 2018
Footnotes
The authors would like to thank Giuseppina Mascia for her help in collecting the data and making the overall study possible. Moreover, the authors extend their thanks to an anonymous reviewer and the editor for their insightful comments and suggestions.
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