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Leader Effects and Gender Differences in Sequential Restaurant Ordering Environments

Published online by Cambridge University Press:  15 November 2018

Guenter Schamel  and
Francisco Javier Santos-Arteaga
Guenter Schamel*
Affiliation:
Faculty of Economics and Management, Free University of Bozen-Bolzano, Universitätsplatz 1, Bozen-Bolzano, 39100, Italy
Francisco Javier Santos-Arteaga
Affiliation:
Faculty of Economics and Management, Free University of Bozen-Bolzano, Universitätsplatz 1, Bozen-Bolzano, 39100, Italy; e-mail: [email protected].
*
e-mail: [email protected] (corresponding author).
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Abstract

We empirically examine the strategic importance of the choices of the first person ordering, that is, the leader, for the decisions made and money spent by other commensals at a restaurant table. Our aim is to study the similarity of orders—in terms of dishes, drinks, and prices—among the table leader and the other commensals. The empirical results reveal that table leaders, both male and female, exert a considerable influence on the choices made by other diners. We analyze the differences arising when males and females act as table leaders. (JEL Classifications: D12, D91)

Keywords

gender differencesleader effectrestaurant diningsequential orderingstrategic decision
Type
Articles
Information
Journal of Wine Economics , Volume 13 , Issue 4 , November 2018 , pp. 461 - 468
Copyright
Copyright © American Association of Wine Economists 2018 

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Footnotes

The authors would like to thank Giuseppina Mascia for her help in collecting the data and making the overall study possible. Moreover, the authors extend their thanks to an anonymous reviewer and the editor for their insightful comments and suggestions.

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