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Ernest Gallo, 1909–2007: A Life in Wine*

Published online by Cambridge University Press:  08 June 2012

Tony Lima  and
Norma Schroder
Tony Lima
Affiliation:
Department of Economics, California State University, East Bay, 25800 Carlos Bee Blvd., Hayward, CA 94542, email: [email protected]
Norma Schroder
Affiliation:
CEO, Blue Weasel Productions, P.O. Box 1131, Belmont, CA 94002, email:[email protected]
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Extract

Everyone knows the name Ernest Gallo. With his brother Julio they started the E&J Gallo Winery in Modesto, California in 1932. In 70 years the winery grew to be the largest in the world. Some evidence of the scale of the Gallo Winery's operations can be found in the interview itself.

“We will crush this year [1971] somewhere around 650,000 tons of grapes. We will produce only somewhere in the area of 50,000 tons” (Gallo, 1995, p.31).

A ton of grapes produces about 150 gallons of wine (Gallo, 1995). In 1971 the Gallo winery produced about 105,000,000 gallons of wine. That's a large operation by any standard.

This paper is based on an interview with Ernest Gallo conducted during the period 1969–1971 by the Regional Oral History Office, Bancroft Library, University of California, Berkeley.

Type
Articles
Information
Journal of Wine Economics , Volume 2 , Issue 2 , Fall 2007 , pp. 109 - 128
Copyright
Copyright © American Association of Wine Economists 2007

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References

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