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A Mail/Telephone Technique for Collecting Primary Data

Published online by Cambridge University Press:  10 May 2017

Richard W. Smith ,
Jon M. Conrad  and
David A. Storey
Richard W. Smith
Affiliation:
Department of Food and Resource Economics, University of Massachusetts at Amherst
Jon M. Conrad
Affiliation:
Department of Agricultural Economics, Cornell University
David A. Storey
Affiliation:
Department of Food and Resource Economics, University of Massachusetts at Amherst
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Abstract

A mail/telephone technique is discussed which achieved a 79 percent response rate at a cost per usable survey which was only about 50 percent above the general average costs for using mailed questionnaires. With proper follow-up techniques this method is capable of yielding even higher response rates at a cost far below personal, face-to-face interviews.

Type
Articles
Information
Journal of the Northeastern Agricultural Economics Council , Volume 7 , Issue 1 , April 1978 , pp. 51 - 53
Copyright
Copyright © Northeastern Agricultural and Resource Economics Association 

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References

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