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Consumer Attitudes About No Repricing in Supermarkets

Published online by Cambridge University Press:  10 May 2017

Farrell E. Jensen  and
Frederick A. Perkins
Farrell E. Jensen
Affiliation:
Department of Agricultural Economics and Marketing, Rutgers University – The State University of New Jersey
Frederick A. Perkins
Affiliation:
Department of Agricultural Economics and Marketing, Rutgers University – The State University of New Jersey
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Extract

In 1974 the price level for food as measured by the Consumer Price Index increased by 14.4 percent. During this period supermarkets received wholesale price increases on up to 800 individual lines of merchandise per week. In keeping with traditional practices the industry would pass the wholesale price increases to the consumer by pricing the new merchandise and existing shelf inventory to reflect higher wholesale costs. It was not uncommon during this period for consumers to find two, three, or more old price markings on an item replaced by a higher price.

Type
Research Article
Information
Journal of the Northeastern Agricultural Economics Council , Volume 6 , Issue 1 , April 1977 , pp. 93 - 106
Copyright
Copyright © Northeastern Agricultural and Resource Economics Association 

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References

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