Since the 1990s, the Temple of the Lady of the Treasury of Bắc Ninh province has become a religious destination for local people as well as thousands of pilgrims from around the country. The resurgence of this cult is one of the most visible manifestations of the Đổi Mới (Renovation) revival of religious practices after decades of discouragement and suppression. It also illustrates some of the profound socio-economic changes that have taken place since the advent of Đổi Mới in 1986.