This book makes a number of interesting points. Historically, Greaves shows how, throughout the twentieth century, cigarette smoking has moved in and out of phase with liberationist imagery, variously associated with the feminine ideal and defiant assertiveness. She does not spare the tobacco industry in their unconcern for women's health: her most valuable point is that the gathering assault on Third World markets, especially in Asia, is only just starting to reproduce on a larger scale the damage left in the West by the post-war smoking epidemic.