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SmokefreeTXT Behaviour Change Technique Analysis

Published online by Cambridge University Press:  20 December 2016

Iva Stoyneva ,
Kisha Coa ,
Jillian Pugatch ,
Amy Sanders ,
Mary Schwarz  and
Heather Cole-Lewis
Iva Stoyneva*
Affiliation:
Insights and Design, ICF Inc, Fairfax, Virginia
Kisha Coa
Affiliation:
Insights and Design, ICF Inc, Fairfax, Virginia
Jillian Pugatch
Affiliation:
Insights and Design, ICF Inc, Fairfax, Virginia
Amy Sanders
Affiliation:
Insights and Design, ICF Inc, Fairfax, Virginia
Mary Schwarz
Affiliation:
Insights and Design, ICF Inc, Fairfax, Virginia
Heather Cole-Lewis
Affiliation:
Insights and Design, ICF Inc, Fairfax, Virginia
*
Address for correspondence: Iva Stoyneva, Insights and Design, ICF Inc., Fairfax, Virginia. Email: [email protected]
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Abstract

Mobile text-messaging smoking cessation interventions have demonstrated their efficacy in increasing cessation rates. These interventions tend to be multifaceted and there is a need to specify their building blocks. The purpose of this study was to use the Behavioural Change Techniques Taxonomy V1 (BCTTv1) to systematically analyse the behaviour change techniques present in the SmokefreeTXT (SFTXT) adult programme. The entire SFTXT library was coded using the BCTTv1. Frequencies were calculated to assess the presence of BCT groups and unique BCTs in the entire programme. The mix of BCTs was also examined by programme week and during periods of high user dropout. Of the 16 groups of behavioural techniques, 14 were present in SFTXT. Of the 93 distinct BCTs, 41 were present in the full SFTXT message library. The most prevalent BCT groups were Feedback and Monitoring, Natural Consequences, Social Support, and Shaping Knowledge. There were differences in the mix of BCTs across the duration of the intervention. The results will enable us to test how changes in the use of specific BCTs and their frequency of use over time, impact (1) engagement with the programme (particularly during the days with high dropout rates), and (2) smoking cessation outcomes over time.

Type
Original Articles
Information
Journal of Smoking Cessation , Volume 12 , Issue 4 , December 2017 , pp. 231 - 243
Copyright
Copyright © The Author(s) 2016 

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