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A New Form of Credit: The State Promotes Home Improvement, 1934–1954
Published online by Cambridge University Press: 01 October 2009
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26. Hutchison “Building for Babbitt,” 201.
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33. “Association Work Shown by Contest,” New York Times, 4 May 1930, N18; Hutchison, “Building for Babbitt,” 199–200; Blaszczyk, Regina, Imagining Consumers: Design and Innovation from Wedgwood to Corning (Baltimore, 2000), 200ffGoogle Scholar.
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39. “Big Companies Join in Rehabilitation,” New York Times, 2 October 1932, 8.
40. “Kriegshaber Reroofs 500 Homes in 18 Months,” BSN 27, no. 3 (18 January 1927): 151, 153–55.
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51. “Finds Home Repairs Give Higher Values,” New York Times, 27 February 1938, 186.
52. Harriss, History and Policies, 108n.14.
53. Goodwillie, Waverly, 6.
54. “288,000 Aided in Repairs,” 2; Goodwillie, Waverly; von Hoffman, “Enter the Housing Industry.”
55. “Favors Repair Loans for Home,” Wall Street Journal, 22 May 1934, 5.
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72. Federal Housing Administration, Complete Program: Better Selling of Better Housing. FHA Form 165 (revised) (Washington, D.C., 1935), 1, 7, 24, 26. Esperdy suggests that the FHA wrote this manual and organized evening sales meetings in six hundred cities in the spring and summer of 1935 because they had been disappointed by the initial failure of local building interests to do an effective sales job. Esperdy, Modernizing Main Street, 80.
73. Federal Housing Administration, Selling Better Housing.
74. Esperdy, Modernizing Main Street, 67, 69.
75. Tobey, Technology as Freedom, 137, 138.
76. “Giving 800,000 Jobs Credited to Women,” New York Times, 28 May 1935, 22.
77. “Revival of Title I Insured Lending,” Insured Mortgage Portfolio 2, no. 8 (1938): 12–13, 27–28; “FHA Fall Modernization Campaign,” AL 3182 (13 July 1940), 37, 61.
78. Smythe, Memo to FDR, 67; Ratcliff, Urban Land Economics, 263.
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84. “Leaders to Study Housing Program,” New York Times, 15 October 1934, 12; “Plan Housing Schools,” New York Times, 28 January 1935, 22.
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97. McFarland, “Economic Evaluation,” 403.
98. Tobey, Technology as Freedom, 107.
99. Bushman, “Dealer Business Under Title I,” 28–29.
100. Cox, The Economics of Instalment Credit Buying, 345.
101. Ratcliff, Urban Land Economics, 265.
102. Statistics in this paragraph are reported in Coppock, The Government Agencies, 28, 157; Goldstein, Do-It-Yourself, 26; “FHA Fall Modernization Campaign”; McFarland, “Economic Evaluation,” 401. Tobey reports that in Riverside, California, one in five households had taken out home-improvement loans by 1940. Tobey, Technology as Freedom, 164.
103. Tobey, Technology as Freedom, 22.
104. Hidy, Hill, and Nevins, Timber and Men, 476.
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116. “Memorandum for Submission to Arthur B. Purvis, Esq., Chairman of the National Employment Commission of Canada,” typescript, 23 July 1936, 4 [File 11, vol. 3357, RG 27, LAC]; Hobbs, Margaret and Pierson, Ruth R., “‘A Kitchen That Wastes No Steps’: Gender, Class, and the Home Improvement Plan, 1936–1940,” Histoire Sociale/Social History 21 (1988): 10, 12, 13, 18, 19Google Scholar; Sturrock, “Money to Loan,” 82; “Dominion Home Financing Explained to Southwest Ontario,” AL 3089 (19 December 1936), 45.
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