Published online by Cambridge University Press: 11 November 2008
After years of constant struggle, the Pan-African News Agency (Pana) appears barely closer to commanding respect and economic stability today than when it issued its first bulletin in 1983. The yearning for noble repute might seem more to do with vanity than necessity, because Pana was created to perform a specific function: to counter what African leaders decried as the negative, distorted coverage of the continent by western news organisations being beamed back to Africa and out to the rest of the world. However, since arriving on the scene six years ago as purveyors of African liberation, content to implement their own ideas of what journalism should be, the Agency's administrators are increasingly making it known that they realise credibility is not superfluous: that in the business of international news, respect goes hand in hand with survival.
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