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Proposed Model for Investigating Relationships between Vision Components and Business Unit Performance

Published online by Cambridge University Press:  18 September 2015

Sooksan Kantabutra  and
Gayle C. Avery
Gayle C. Avery
Affiliation:
Macquarie Graduate School of Management, North Ryde NSW 2109, Australia Phone: +61 2 9850 9930, Fax:, +61 2 9648 0221, Email: [email protected]
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Abstract

Leaders are widely exhorted to employ visions, yet surprisingly little research has been conducted on what constitutes an “effective” vision. A research model is proposed for investigating relationships between vision components, and business unit performance as measured by employee and customer satisfaction. The model, expressed both graphically and as three propositions, proposes that vision attributes of brevity, clarity, abstractness, challenge, future orientation, stability, and desirability, plus vision content relating to employee and customer satisfaction, can directly affect performance. However, the model also predicts indirect effects on performance mediated by six realization factors and two intervening variables.

Keywords

visionary leadershipvision componentsvision realizationbusiness unit performancemeasuring performance and satisfactionresearch model
Type
Research Article
Information
Journal of Management & Organization , Volume 8 , Issue 2 , 2002 , pp. 22 - 39
Copyright
Copyright © Cambridge University Press and Australian and New Zealand Academy of Management 2002

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