Hostname: page-component-cd9895bd7-hc48f Total loading time: 0 Render date: 2024-12-23T04:19:07.198Z Has data issue: false hasContentIssue false
  • English
  • Français

Principles of advertising. A global perspective (2nd edn), Monle Lee and Carla Johnson (2005), The Haworth Press, Binghamton, NY, USA; ISBN: 978-0-7890-2299-8 xxii + 400 with Inde pages; US$ 108

Review products

Principles of advertising. A global perspective (2nd edn), Monle Lee and Carla Johnson (2005), The Haworth Press, Binghamton, NY, USA; ISBN: 978-0-7890-2299-8 xxii + 400 with Inde pages; US$ 108

Published online by Cambridge University Press:  02 February 2015

Edwina Luck
Edwina Luck*
Affiliation:
School of Advertising, Marketing and Public Relations, Queensland University of Technology, Gardens Point, Brisbane, QLD, Australia
Get access Rights & Permissions [Opens in a new window]

Abstract

An abstract is not available for this content so a preview has been provided. Please use the Get access link above for information on how to access this content.
Image of the first page of this content. For PDF version, please use the ‘Save PDF’ preceeding this image.'
Type
Book Reviews
Information
Journal of Management & Organization , Volume 16 , Issue 4 , September 2010 , pp. 624
Copyright
Copyright © Cambridge University Press and Australian and New Zealand Academy of Management 2010

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)