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Information Technology Success Factors for Small Business Managers

Published online by Cambridge University Press:  18 September 2015

Judy Drennan  and
Anna Bodi
Judy Drennan
Affiliation:
Bowater School of Management and Marketing, Deakin University, Burwood Campus, Melbourne Victoria 3125
Anna Bodi
Affiliation:
Deakin University, Geelong Campus, Geelong Victoria 3127
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Abstract

Information Technology (IT) provides great scope for small business to gain benefits in terms of customer service, productivity, business growth, return on investment, profits and time based competitiveness. Yet these outcomes are not guaranteed. In this study of 80 small businesses in Victoria, which have been drawn into IT networks by larger organisations and invested in IT, factors which inhibit or promote gains are investigated. One important aspect is whether certain characteristics related to the small business manager show a relationship with ‘success’ or positive outcome indicators. Data analysis indicates that factors such as length of time using computers, accessibility of information and positive attitude towards IT change are associated with the extent to which business benefits are realised.

Keywords

• Small business• Information Technology• Success factors• IT networks
Type
Research Article
Information
Journal of Management & Organization , Volume 2 , Issue 1 , January 1996 , pp. 12 - 20
Copyright
Copyright © Cambridge University Press and Australian and New Zealand Academy of Management 1996

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