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Indigenous entrepreneurial orientation: A Māori perspective

Published online by Cambridge University Press:  28 August 2018

Ruth Hephzibah Omonigho Mrabure ,
Diane Ruwhiu  and
Brendan Gray
Ruth Hephzibah Omonigho Mrabure*
Affiliation:
Department of Management, University of Otago, Dunedin, New Zealand
Diane Ruwhiu
Affiliation:
Department of Management, University of Otago, Dunedin, New Zealand
Brendan Gray
Affiliation:
Department of Marketing, University of Otago, Dunedin, New Zealand
*
*Corresponding author. Email: [email protected]
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Abstract

Despite growing interest in Indigenous entrepreneurship and entrepreneurial orientation, few studies bridge these two domains empirically. We address this gap by developing a model for exploring entrepreneurial orientation in Indigenous communities. We assess the possible dimensions of Indigenous entrepreneurship orientation in a qualitative study of Māori business owners in New Zealand. The findings suggest that Indigenous worldview and entrepreneurial ecosystem influences the entrepreneurial orientation of participants, leading to a continuum of Indigenous entrepreneurial orientation. The results have important implications for Indigenous entrepreneurship policy, practice and theory.

Keywords

cultureentrepreneurial orientationIndigenous entrepreneurshipMāori businessworldview
Type
Research Article
Information
Journal of Management & Organization , Volume 27 , Issue 1 , January 2021 , pp. 62 - 86
Copyright
© Cambridge University Press and Australian and New Zealand Academy of Management 2018

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