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Environmental Strategies and the International Hotel Industry

Published online by Cambridge University Press:  18 September 2015

Peter W. Obrien  and
Lee D. Parker
Peter W. Obrien
Affiliation:
School of Commerce, University of Adelaide, Adelaide 5005, Tel: 61 8 8303 3105, Fax: 61 8 8303 4368, Email: [email protected]
Lee D. Parker
Affiliation:
School of Commerce, University of Adelaide, Adelaide 5005. Tel: 61 8 8303 2643, Fax: 61 8 8303 4368, Email: [email protected]
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Abstract

Business enterprises worldwide have recognised that linking green objectives to profit goals can be a source of competitive advantage. This paper outlines the forces inducing corporations to adopt proactive stances to environmental strategic postures and the arguments for and against such postures. It presents an expanded concept of efficiency management and a related menu of environmental strategies that corporations can adopt. Empirical evidence of the environmental strategies that are being used and their outcomes is drawn from leading international hotel corporations and from smaller enterprises in this industry and the implications are discussed.

Type
Research Article
Information
Journal of Management & Organization , Volume 5 , Issue 1 , January 1999 , pp. 12 - 25
Copyright
Copyright © Cambridge University Press and Australian and New Zealand Academy of Management 1999

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