Elsa Chaney once argued that Latin American women turned to motherhood to justify their political participation. Now that Latin American women have gained unprecedented access to national-level office, we ask whether these cultural narratives of maternalism still condition female politicians’ access to political power. Using public opinion data, media analysis, and elite interviews, we conceptualise four strategic frames deployed by elite women to justify their national-level political careers: the traditional supermadre, the technocratic caretaker, the macho minimiser, and the difference denier. We argue that while today's female politicians have developed diverse responses to maternalism, their access to public office remains profoundly shaped by structural constraints and cultural narratives that privilege traditional feminine ideals of caretaking.