This study examines Emperor Maximilian's efforts in using public rituals, patriotic symbolism, and the emblems of nationalism to devise an appropriate past for his Mexican empire. The ‘republican’ celebration of independence and its heroes formed the cornerstone of an effort to reconcile feuding political factions, build social cohesion, and ultimately legitimate his regime. The article concentrates on the independence ceremonies, speeches, and statuary employed by the empire. Ultimately, the political dissension existing in Mexico could not be surmounted by symbols alone. Nevertheless, the attempt reveals the creative use and limits of public rituals in the political realm.