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Decision-Making in a Public Marketing Enterprise

CONASUPO in Mexico

Published online by Cambridge University Press:  02 January 2018

Marye Tharp Hilger
Marye Tharp Hilger*
Affiliation:
College of Business, Division of Management, University of Texas, San Antonio
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Extract

CONASUPO (Compañia Nacional de Subsistencias Populares) is a vertically integrated distribution system for staple goods in Mexico. It is an autonomous, public enterprise, and it has broad policy formulation and implementation responsibilities as an agency for development. CONASUPO competes with private sector producers, wholesalers, and retailers, in addition to its special roles in economic and market development.

It is the object of this article to describe how marketing decisions are made in CONASUPO. The environment within which market decisions are made in CONASUPO sets the parameters for its decision processes and influences the types of marketing strategies that it pursues.

Type
Research Article
Information
Journal of Interamerican Studies and World Affairs , Volume 22 , Issue 4: Special Issue: Public Enterprise in Latin America , November 1980 , pp. 471 - 494
Copyright
Copyright © University of Miami 1980

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