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Show devant! English fetishization in Ironman France1

Published online by Cambridge University Press:  09 May 2012

ERIC RUSSELL WEBB
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Abstract

This paper examines the use of English-origin forms by Ironman France participants, with focus given to those having a widely used French equivalent (e.g. la finish and le bike). Investigation centres on print media, online discussion forums, and participant interviews. Innovative borrowings are argued to derive from a fetishization of English along the lines of Kelly Holmes (1997, 2000), whereby connotation is equally or more important than reference. It is further suggested that participants employ these innovative forms to distinguish themselves and solidify group identity, constituting a sort of sociolinguistic niche.

Type
Articles
Information
Journal of French Language Studies , Volume 22 , Issue 3 , November 2012 , pp. 447 - 466
Copyright
Copyright © Cambridge University Press 2012

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Footnotes

1

I am grateful to three anonymous reviewers for guidance in revisions to this paper. All remaining shortcomings or omissions are my own.

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