Menstrual regulation (MR) was introduced as one of the components of the village-based family planning and meternal and child care programme initiated by the Cholera Research Laboratory, Dacca, in 70 villages in Matlab thana in October 1977. Social and demographic characteristics of the MR clients are compared with those of the users of other contraceptive methods offered by the programme. Reasons for pregnancy termination and the high continuation rates of contraceptive use after MR suggest that, in particular, the younger women are becoming increasingly conscious of controlling their childbearing and spacing their pregnancies.