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Published online by Cambridge University Press: 23 March 2011
In the struggle for the allegiance of the uncommitted masses of Asia and Africa, the West has been prone to rely on the instruments of mass communication and community organization which have been effective in other areas. This approach is expensive but relatively simple since pamphlets, radio programs, and movie shorts may be produced and placed in distribution channels with a minimum of manpower. Country-wide organizations are often led by men sympathetic to the Western viewpoint who will commit their organizations to participate in information programs. For mass media, this approach assumes both exposure and the ability to understand the message conveyed by the media. Similarly, the effort to work with formal community organizations is based on the premise that such organizations really occupy an influential position in the local community.
1 Based primarily on research conducted under the auspices of the Social Science Research Center of the University of the Philippines under a grant from the Information Section of the Foreign Operations Administration and the Philippine Council for United States Aid. John E. de Young acted as chief research analyst and directed the study.
2 Cf: Lerner, Daniel, The Passing of the Traditional Society (Glencoe, Illinois: The Free Press, 1958)Google Scholar. Shannon, Lyle W., “Is Level of Government Related to Capacity for Self Government?” American Journal of Economics and Sociology, XVII (1958), 367–382CrossRefGoogle Scholar. Lipset, Seymour Martin, “Some Social Requisites of Democracy: Economic Development and Political Legitimacy,” American Political Science Review, LIII (03 1959), 69–83.CrossRefGoogle Scholar
3 On the basis of internal inconsistencies in the census figures, Hawley argues that total population, was overstated by more than a million— Hawley, Amos H., Papers in Demography and Public Administration, (Manila: Institute of Public Administration, University of the Philippines, 1954).Google Scholar
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