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Article contents
Anime's Media Mix: Franchising Toys and Characters in Japan. By Marc Steinberg. Minneapolis: University of Minnesota Press, 2012. vii, 336 pp. $25.00 (paper).
Published online by Cambridge University Press: 27 February 2014
Abstract
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- Type
- Book Reviews—Japan
- Information
- Copyright
- Copyright © The Association for Asian Studies, Inc. 2014
References
20 Jenkins, Henry, Convergence Culture: Where Old and New Media Collide (New York: New York University Press, 2006)Google Scholar, 3.