Why is it that some photographs have a power of epic concentration, condensing larger moments in history into one iconic image? This piece about the photography of 9/11 addresses this question. Its focus is on one photograph in particular, Richard Drew's image of the Falling Man. Central to the argument is the awareness of a paradox: to explore something quintessentially photographic – the force of images that give them iconic power – using a medium for reflection and communication that is inherently non-photographic: i.e. language. The author aims at accounting for the fascination of Drew's image, in a struggle to find words to describe its impact. To that end he looks at how others – the photographer himself, and other creative minds, in essay form, fiction or graphic novels – have translated their fascination into language that may help us account for the way this image continues to haunt us.