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William M. O'Barr, Culture and the Ad: Exploring Otherness in the World of Advertising (Boulder and London: Westview Press, 1994, £43.95 cloth, £11.95 paper). Pp. 212. ISBN 0 8133 2196 4, 0 8133 2197 2.
Published online by Cambridge University Press: 16 January 2009
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