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Venison production from farmed deer

Published online by Cambridge University Press:  27 March 2009

T. N. Barry  and
P. R. Wilson
T. N. Barry
Affiliation:
Departments of Animal ScienceMassey University, Palmerston North, New Zealand
P. R. Wilson
Affiliation:
Veterinary Clinical SciencesMassey University, Palmerston North, New Zealand
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Extract

Deer farming commenced in New Zealand (NZ) in 1969, and since then the number of farmed deer has progressively increased, to reach 1·3 million in 1993 (Game Industry Board (GIB), personal communication). These comprise 85% European red deer (Cervus elaphus), with the remainder being composed of elk (Cervus elaphus canadensis), elk/red deer crossbreds, fallow deer (Dama dama) and small numbers of other species. Initially, deer were obtained from the capture of feral animals, introduced to NZ over 100 years ago, but in the last 10 years the increase has come from breeding on deer farms. The industry has a strategic marketing plan to coordinate all sectors in order to maintain profitability. This plan has been implemented and financed by the GIB, through the collection of compulsory levies on venison and velvet sales. With the formation of the GIB in 1984, the NZ Deer industry has been strongly export market-led, and thus differs from the NZ sheep and cattle industries, which developed with a production driven philosophy. Key aspects of the market-led approach have been to produce and market venison which is consistently tender and of low fat content, and at the carcass weight range and times required by the markets.

Type
Review
Information
The Journal of Agricultural Science , Volume 123 , Issue 2 , October 1994 , pp. 159 - 165
Copyright
Copyright © Cambridge University Press 1994

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