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Who Buys Food Directly from Producers in the Southeastern UnitedStates?

Published online by Cambridge University Press:  26 January 2015

McKenzie Maples ,
Kimberly L. Morgan ,
Matthew G. Interis  and
Ardian Harri
McKenzie Maples
Affiliation:
Department of Agricultural Economics, Mississippi State University, Mississippi State, Mississippi
Kimberly L. Morgan
Affiliation:
Department of Agricultural Economics, Mississippi State University, Mississippi State, Mississippi
Matthew G. Interis
Affiliation:
Department of Agricultural Economics, Mississippi State University, Mississippi State, Mississippi
Ardian Harri
Affiliation:
Department of Agricultural Economics, Mississippi State University, Mississippi State, Mississippi
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Extract

To capitalize on potential opportunities presented by growing consumerdemand for locally grown foods, farmers need insight into significantmotivations and behavioral characteristics of consumers in their region.This article aims to evaluate the characteristics of southeastern urbanconsumers who purchased food directly from producers. Novel study findingsinclude the impact of disease incidences that occurred in respondent andrelated family members, a more accurate understanding of U.S. agriculture,relatively higher levels of concern about U.S. food safety, and greaterphysical activity levels, which are significant motivators of increasedlikelihood to purchase direct from producers.

Keywords

consumer behaviorlocal food purchaseslogitsoutheastern farmerssurvey researchD12Q13Q16
Type
Session Title: Challenges of Entering and Succeeding in Southeastern Agriculture: Access to Credit, Supply Chains, and Consumers
Information
Journal of Agricultural and Applied Economics , Volume 45 , Issue 3 , August 2013 , pp. 509 - 518
Copyright
Copyright © Southern Agricultural Economics Association 2013

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