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Verifying Credence Attributes in Livestock Production

Published online by Cambridge University Press:  26 January 2015

Nicole J. Olynk ,
Glynn T. Tonsor  and
Christopher A. Wolf
Nicole J. Olynk
Affiliation:
Department of Agricultural Economics, Purdue University, West Lafayette, Indiana
Glynn T. Tonsor
Affiliation:
Department of Agricultural Economics, Kansas State University, Manhattan, Kansas
Christopher A. Wolf
Affiliation:
Department of Agricultural Economics, Michigan State University, East Lansing, Michigan
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Abstract

Livestock producers can respond to increasing consumer demand for certain production process attributes by providing verifiable information on the practices used. Consumer willingness to pay data were used to inform producer decision-making regarding selection of verification entities for four key production process attributes in the production of pork chops and milk. The potential for informing farm-level decision-making with information about consumer demand for product and production process attributes exists beyond the two products assessed as example cases in this analysis.

Keywords

animal welfarecertificationcredence attributeproducer decision supportresponse to consumer demandverificationwillingness to payQ11Q12Q19
Type
Invited Paper Sessions
Information
Journal of Agricultural and Applied Economics , Volume 42 , Issue 3 , August 2010 , pp. 439 - 452
Copyright
Copyright © Southern Agricultural Economics Association 2010

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