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Target Markets for Retail Outlets of Landscape Plants

Published online by Cambridge University Press:  09 September 2016

Steven C. Turner ,
Jeffrey H. Dorfman  and
Stanley M. Fletcher
Steven C. Turner
Affiliation:
Department of Agricultural Economics, University of Georgia, Athens and Griffin
Jeffrey H. Dorfman
Affiliation:
Department of Agricultural Economics, University of Georgia, Athens and Griffin
Stanley M. Fletcher
Affiliation:
Department of Agricultural Economics, University of Georgia, Athens and Griffin
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Abstract

Merchandisers of landscape plants can increase the effectiveness of their marketing strategies by identifying target markets. Using a full information maximum likelihood tobit procedure on a system of three equations, target markets for different types of retail outlets in Georgia were identified. The results lend support and empirical evidence to the premise that different retail outlet types have different target markets and thus should develop different market strategies. The estimated target markets are identified and possible marketing strategies suitable for each type of retail outlet are suggested.

Keywords

landscape plantstarget marketssimultaneous equationstobit
Type
Articles
Information
Journal of Agricultural and Applied Economics , Volume 22 , Issue 1 , July 1990 , pp. 177 - 184
Copyright
Copyright © Southern Agricultural Economics Association 1990

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