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Satisfaction Evaluation of Milk Handlers by Southern U.S. Dairy Farmers

Published online by Cambridge University Press:  28 April 2015

Dave M. Sayers ,
Richard L. Kilmer ,
Jonq-Ying Lee  and
Anouk M. Flambert
Dave M. Sayers
Affiliation:
Food and Resource Economics Department, University of Florida
Richard L. Kilmer
Affiliation:
Food and Resource Economics Department, University of Florida
Jonq-Ying Lee
Affiliation:
Economic Research Department of the Florida Department of Citrus in the Food and Resource Economics Department, University of Florida
Anouk M. Flambert
Affiliation:
Food and Resource Economics Department, University of Florida
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Abstract

An ordered probit model is used to investigate the factors that determine post-choice satisfaction of southeastern U.S. dairy farmers with their milk handlers. The impact on farmer satisfaction of milk handler attributes, farm/farmer characteristics, and farm location is tested. Results support the hypothesis that mailbox price and the quality of service provided by milk handlers have a positive effect on satisfaction levels. Bargaining-operating cooperatives are negatively associated with farmer satisfaction when contrasted against independently owned milk handlers and bargaining-only cooperatives. Choice and the ability to switch milk handlers are also important determinants of farmer satisfaction.

Keywords

bargaining-only cooperativebargaining-operating cooperativedairyproprietary milk handlersatisfaction
Type
Articles
Information
Journal of Agricultural and Applied Economics , Volume 28 , Issue 2 , December 1996 , pp. 313 - 321
Copyright
Copyright © Southern Agricultural Economics Association 1996

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