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A Portfolio Approach to Landscape Plant Production and Marketing

Published online by Cambridge University Press:  28 April 2015

David L. Purcell ,
Steven C. Turner ,
Jack Houston  and
Charles Hall
David L. Purcell
Affiliation:
The University of Georgia, Athens, Georgia
Steven C. Turner
Affiliation:
The University of Georgia, Athens, Georgia
Jack Houston
Affiliation:
The University of Georgia, Athens, Georgia
Charles Hall
Affiliation:
Texas A&M University, College Station, Texas
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Abstract

The ornamental horticultural industry continues to be one of the most rapidly expanding sectors in agriculture. This study examined a decision model for landscape plant production based on portfolio analysis. A quadratic programming model was developed to generate an optimal crop portfolio for a selected southeastern nursery. Empirical results indicate opportunities exist for modest diversification to offset income variability in landscape plant production and marketing.

Keywords

landscape plantsquadratic programmingportfolio analysisrisk management
Type
Articles
Information
Journal of Agricultural and Applied Economics , Volume 25 , Issue 2 , December 1993 , pp. 13 - 26
Copyright
Copyright © Southern Agricultural Economics Association 1993

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