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A Portfolio Approach to Landscape Plant Production and Marketing

Published online by Cambridge University Press:  28 April 2015

David L. Purcell
Affiliation:
The University of Georgia, Athens, Georgia
Steven C. Turner
Affiliation:
The University of Georgia, Athens, Georgia
Jack Houston
Affiliation:
The University of Georgia, Athens, Georgia
Charles Hall
Affiliation:
Texas A&M University, College Station, Texas

Abstract

The ornamental horticultural industry continues to be one of the most rapidly expanding sectors in agriculture. This study examined a decision model for landscape plant production based on portfolio analysis. A quadratic programming model was developed to generate an optimal crop portfolio for a selected southeastern nursery. Empirical results indicate opportunities exist for modest diversification to offset income variability in landscape plant production and marketing.

Type
Articles
Copyright
Copyright © Southern Agricultural Economics Association 1993

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