Hostname: page-component-cd9895bd7-dzt6s Total loading time: 0 Render date: 2024-12-23T08:59:41.414Z Has data issue: false hasContentIssue false

Impact of Income and Different Generation Cohorts on Nursery Products and Landscaping Project Spending

Published online by Cambridge University Press:  26 January 2015

Lu Jin
Affiliation:
Department of Economics, North Carolina State University, Raleigh, North Carolina
Michael K. Wohlgenant
Affiliation:
Department of Agricultural and Resource Economics, North Carolina State University, Raleigh, North Carolina
Charles D. Safley
Affiliation:
Department of Agricultural and Resource Economics, North Carolina State University, Raleigh, North Carolina

Extract

Socioeconomic factors influencing consumer demand for nursery products and landscape projects were investigated using consumer survey data collected from North Carolina in 2008. Tobit models were estimated for censored dependent variables, budget expenditure shares on nursery products, and landscape spending. The most significant factors influencing the share of income spent on nursery products were age and household income. The elderly and baby boomers tend to spend less on bedding plants, perennials, and outdoor hardscapes than Generations X and Y. The income elasticities suggest that the amount spent on outdoor living projects is sensitive to changes in household income, whereas spending in vegetable plants and chemicals is less responsive to income.

Type
Research Article
Copyright
Copyright © Southern Agricultural Economics Association 2013

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Abdelmagid, B.D., Wohlgenant, M.K., and Safley, CD.. “Demand for Plants Sold in North Carolina Garden Centers.Agricultural and Resource Economics Review 25(1996):3350.Google Scholar
Aitchison, J., and Brown, J.A.C.. The Lognormal Distribution with Special Reference to its Uses in Economics. Cambridge: Cambridge University Press, 1957.Google Scholar
American Nurseryman Magazine—Horticulture Magazine and Horticulture Books. Internet site: www.amerinursery.com/article-8346.aspx (Accessed July 2012).Google Scholar
Brand, M.H., and Leonard, R.L.. “Consumer Product and Service Preferences Related to Landscape Retailing.HortScience 36(2001):1111–16.Google Scholar
Cox, T.L., and Wohlgenant, M.K.. “Prices and Quality Effects in Cross-Sectional Demand Analysis.American Journal of Agricultural Economics 68(1986):908–19.10.2307/1242137Google Scholar
Creel, K. The 2006 Grapevine Survey. American Nursery and Landscape Association, Tucker, GA: Standpoint Marketing Research, 2006.Google Scholar
Day, E.An Exploratory Study of Garden Center Selection for Landscape Plants.Journal of Environmental Horticulture 12(1994):142–46.Google Scholar
Gineo, W.M.Nursery Marketing Can Be Improved.Journal of Environmental Horticulture 6(1988):7275.Google Scholar
Gineo, W.M., and Omamo, S.W.. “An Analysis of Household Expenditures on Nursery Products in the United States.Southern Journal of Agricultural Economics 22(1990):199208.Google Scholar
Greene, W.H. Econometric Analysis. 7th ed. Upper Saddle River, NJ: Prentice Hall, 2008.Google Scholar
Hall, C. Measuring and Assessing the Image of Retail Garden Centers. The University of Tennessee Agricultural Extension Service, Department of Agricultural Economics, AE02-51, 2002.Google Scholar
Heien, D., and Wessells, CR.. “Demand Systems Estimation with Microdata: A Censored Regression Approach.Journal of Business & Economic Statistics 8(1990):365–71.Google Scholar
Hinson, R.A., Paudel, K.P., and Vela'stegui, M.. “Understanding Ornamental Plant Market Shares to Rewholesaler, Retailer, and Land-scaper Channels.Journal of Agricultural and Applied Economics 44(2012):173–89.Google Scholar
Johnson, L.A., and Jensen, K.H.. “Economic Factors Affecting Sales of U.S. Nursery Stock.Journal of Environmental Horticulture 10(1992):108–10.Google Scholar
Khatamian, H., and Stevens, A.. “Consumer Marketing Preferences for Nursery Stock.Journal of Environmental Horticulture 12(1994):4750.Google Scholar
Niemiera, A.X., Innis-Smith, J., and Leda, CE.. “Survey of Garden Center Customer Informational Needs.” Journal of Environmental Horticulture 11(1992):2527.Google Scholar
Rhodus, W.T.Estimating Price Elasticity for Fresh Flower Bouquets Sold in Supermarkets.HortScience 24(1989):386–87.Google Scholar
Safley, CD., and Wohlgenant, M.K.. Factors Influencing Purchases of Nursery Products in North Carolina. Dept. of Agr. and Resour. Econ., North Carolina State University, Report No. 8, 1994.Google Scholar
Safley, CD., and Wohlgenant, M.K.. “Factors Influencing Consumer's Selection of Garden Centers.Journal of Agribusiness 13(1995):3350.Google Scholar
Stegelin, F.E.Consumer Demand Elasticities of the Selected Annuals and Perennials.Proceedings of SNA Research Conference, 1994(39), pp. 388–90.Google Scholar
Stewart, M.B.On Least Squares Estimation When the Dependent Variable Is Grouped.The Review of Economic Studies 50(1983):737–53.10.2307/2297773Google Scholar
Washington State University – Garden Center Nursery Management. Internet site: http://gardencenternursery.wsu.edu/marketing/DevelopeSuccessfullmage.htm (Accessed December 2004).Google Scholar
Yue, C, and Behe, B.K.. “Estimating U.S. Consumers' Choice of Floral Retail Outlets.HortScience 43(2008):764–69.Google Scholar