Hostname: page-component-cd9895bd7-gbm5v Total loading time: 0 Render date: 2024-12-23T11:55:19.557Z Has data issue: false hasContentIssue false

Evaluating the Economic Impact of Farmers' Markets Using an Opportunity Cost Framework

Published online by Cambridge University Press:  26 January 2015

David W. Hughes
Affiliation:
Department of Applied Economics and Statistics, Clemson Institute for Economic and Community Development, Clemson University, Columbia, SC
Cheryl Brown
Affiliation:
Department of Agricultural and Resource Economics, West Virginia University, Morgantown, WV
Stacy Miller
Affiliation:
Division of Resource Management, West Virginia University, Morgantown, WV
Tom McConnell
Affiliation:
Department of Agricultural and Resource Economics, West Virginia University, Morgantown, WV

Abstract

Farmers' markets presumably benefit local economies through enhanced retention of local dollars. Unlike other studies, the net impact of farmers' markets on the West Virginia economy is examined. Producer survey results are used in estimating annual direct sales ($1,725 million). Using an IMPLAN-based input-output model, gross impacts are 119 jobs (69 full-time equivalent jobs) and $2,389 million in output including $1.48 million in gross state product (GSP). When the effect of direct revenue losses are included (primarily for grocery stores), the impact is reduced to 82 jobs (43 full-time equivalent jobs), $1,075 million in output, and $0,653 million in GSP.

Type
Articles
Copyright
Copyright © Southern Agricultural Economics Association 2008

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

AMS. Farmers Market Growth 1994–2006. U.S. Dept. of Agriculture, Agricultural Marketing Service. December 2006. Internet site: www.ams.usda.gov/farmersmarkets/FarmersMarketGrowth.htm (Accessed January 11, 2007).Google Scholar
Brown, A.Farmers’ Market Research 1940-2000: An Inventory and Review.” American Journal of Alternative Agriculture 17(2002):167–76.CrossRefGoogle Scholar
Brown, C.Consumers’ Preferences for Locally Produced Food: A Study in Southeast Missouri.” American Journal of Alternative Agriculture 18(2003):213–24.CrossRefGoogle Scholar
Eastwood, D.B., Brooker, J.R., Hall, C.R., and Rhea, A.Small Produce Growers’ Marketing Behaviors: A Case Study in Tennessee.” Journal of Food Distribution Research 35(2004):5764.Google Scholar
Elder, E.E., and Butcher, W.R.Including the Economic Impact of Cost Paying in Regional Input-Output Analysis.” Western Journal of Agricultural Economics 14(1989):7884.Google Scholar
FPC. Attracting Consumers with Locally Grown Products. Lincoln, NE: Food Processing Center, Institute of Agriculture and Natural Resources, University of Nebraska. 2001.Google Scholar
Gale, F.Direct Farm Marketing as a Rural Development Tool.” Rural Development Perspectives 12(1997):1925.Google Scholar
Lyson, T.A., Gillespie, G.W. Jr., and Hilchey, D.Farmers’ Markets and the Local Community: Bridging the Formal and Informal Economy.” American Journal of Alternative Agriculture 10(1995):108–13.CrossRefGoogle Scholar
McCarthy, R.The Crescent City Farmers’ Market: The University as a Broker for Regional Cooperation.” Catholic Rural Life Magazine 44(Fall 2001). http://www.ncrlc.com/cr/-magazine_articles/vol44no1/mccarthy.pdf Google Scholar
Miller, R.E., and Blair, P.D. Input-Output Analysis: Foundations and Extensions. Engelwood Cliffs, New Jersey: Prentice-Hall. 1985.Google Scholar
Miller, S.Characteristics of Farmers’ Market Vendors in West Virginia.” Master’s thesis, West Virginia University, May 2005a.Google Scholar
Miller, S.Farmers’ Markets in West Virginia: Supporting Farms and Feeding Families.” West Virginia University Extension Service, Agriculture and Natural Resource Development. Morgantown, June 2005b. Internet site: www.wvu.edu/~agexten/farmman2/FMReport.pdf (Accessed January 11, 2007).Google Scholar
Minnesota IMPLAN Group, Inc. IMPLAN Professional Version 2.0 User’s Guide, Analysis Guide and Data Guide. Stillwater, MN: 2000.Google Scholar
Myers, G.S. “Howard County Farmers’ Market Economic Impact Study 2004.” Howard County Economic Development Authority, Agricultural Marketing Program, No date.Google Scholar
Otto, D., and Varner, T.Consumers, Vendors, and the Economic Importance of Iowa Farmers’ Markets: An Economic Impact Survey Analysis.” Iowa State University, Leopold Center for Sustainable Agriculture. March 2005. Internet site: www.leopold.iastate.edu/research/marketing_files/markets_rfswg.pdf (Accessed May 3, 2006).Google Scholar
Payne, T.U.S. Farmers Markets 2000: A study of Emerging Trends.” U.S. Department of Agriculture, Marketing and Regulatory Programs, Agricultural Marketing Service, Transportation and Marketing Programs, Marketing Services Branch. Washington, DC: May 2002.Google Scholar
Robinson, J.P., Shaver, P.R., and Wrightsman, L.S. Measures of Personality and Social Psychological Attitudes. San Diego, CA: Academic Press. 1991.Google Scholar
Siegel, P.B., and Johnson, T.G.Breakeven Analysis of the Conservation Reserve Program: The Virginia Case.” Land Economics 64(1991):447–61.CrossRefGoogle Scholar
Steele, C.J.Why U.S. Agriculture and Rural Areas Have a Stake in Small Farms.” Rural Development Perspectives 12(1997):2631.Google Scholar
U.S. Department of Agriculture. “2002 Census of Agriculture: West Virginia State Profile”. National Agricultural Statistical Service, Washington, DC: 2005. Internet site: www.nass.usda.gov/census/census02/profiles/wv/index.htm (Accessed May 3, 2006).Google Scholar
U.S. Department of Labor. Consumer Expenditure Survey by Income Class, 2005. Bureau of Labor Statistics. 2006a. Internet site: www.bls.gov/cex/ (Accessed April 20, 2006).Google Scholar
U.S. Department of Labor. Employment and Earnings, January. Bureau of Labor Statistics. 2006b. Internet site: www.bls.gov/cps/cpsa2005.pdf (Accessed March 10, 2006).Google Scholar
U.S. Department of Interior, U.S. Geological Survey. “U.S. Geological Survey Manual 340.4.1-Reimbursement for Use of Privately Owned Conveyance.” Reston, VA: Author. 2005.Google Scholar