Four years of televising a university course for delivery to an audience of agricultural producers provides some reflections on the feasibility of combining traditional classroom instruction with in-depth extension educational programs. There are a sizable number of active agricultural producers who are eager to study academic topics in greater depth than could be obtained in traditional workshops or seminars. It seems possible to overcome many obstacles that earlier suggested distance education via television was not feasible from an administrative, budgetary or client acceptance point of view. The results seem worth the effort, with the providing institution benefiting from increased national recognition.