Hostname: page-component-586b7cd67f-tf8b9 Total loading time: 0 Render date: 2024-11-23T09:07:16.392Z Has data issue: false hasContentIssue false
  • English
  • Français

Direct-to-Consumer Sales of Farm Products: Producers and SupplyChains in the Southeast

Published online by Cambridge University Press:  26 January 2015

Mary Ahearn  and
James Sterns
Mary Ahearn
Affiliation:
Economic Research Service, USDA, Washington, DC
James Sterns
Affiliation:
Food and Resource Economics Department at the University of Florida, Gainesville, Florida
Get access Rights & Permissions [Opens in a new window]

Extract

Given the geography and agroclimatic conditions of the Southeast, coupledwith continued population expansion from in-migration, local foods marketsmay be a promising niche market for some farms in the region. The Southeasthas more small farms than any other U.S. region. Using farm-level data, weaddress the question of how successful southeastern farms engaged in directsales to consumers differ from other farms. We also include a case study ofa marketing association in the panhandle of Florida. In both analyses, wefocus on the role of the supply chain for direct sales in explaining farmreturns.

Keywords

direct farm salesfarm profitabilityfarmers' marketslocal foodslocal supply chainQ12Q13
Type
Session Title: Challenges of Entering and Succeeding in Southeastern Agriculture: Access to Credit, Supply Chains, and Consumers
Information
Journal of Agricultural and Applied Economics , Volume 45 , Issue 3 , August 2013 , pp. 497 - 508
Copyright
Copyright © Southern Agricultural Economics Association 2013

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Ahearn, M. Beginning Farmers at a Glance. Washington, DC: Economic Research Service, USDA, EB-22, 2013.Google Scholar
Ahearn, M., Banker, D., and Korb, P.. “Industrialization and Contracting in U.S. Agriculture.” Journal of Agricultural and Applied Economics 37(2005):347-64.Google Scholar
Diamond, A., and Barham, J.. Moving Food along the Value Chain: Innovations in Regional Food Distribution. Washington, DC: U.S. Dept. of Agriculture, Agricultural Marketing Service, March 2012. Internet site: http://dx.doi.org/10.9752/MS045.03-2012 (Accessed October 8, 2012).Google Scholar
Dubman, R. Variance Estimation with USDA's Farm Costs and Returns Surveys and Agricultural Resource Management Study Surveys. Washington, DC: USDA-ERS Staff Paper No. AGES 00-01, April 2000.Google Scholar
Dutko, P., and ver Ploeg, M.. “Different Measures of Food Access Inform Different Solutions.” Washington, DC: Economic Research Service, USDA. Amber Waves, March 4, 2013.Google Scholar
El-Osta, H. “The Impact of Human Capital on Farm Operator Household Income.” Agricultural and Resource Economics Review 40(2011):95–115.Google Scholar
El-Osta, H., and Johnson, J.. “Determinants of Financial Performance of Commercial Dairy Farms.” Washington, DC: USDA, Economic Research Service, Technical Bulletin No. 1859, 1998.Google Scholar
El-Osta, H., Mishra, A., and Ahearn, M.. “Labor Supply by Farm Operator Households under ‘Decoupled’ Farm Program Payments.” Review of Economics of the Household 2(2004):367-85.10.1007/s11150-004-5653-7Google Scholar
Farm Financial Standards Council. Financial Guidelines for Agricultural Producers, 2013. Internet site: www.ffsc.org/ (Accessed January 7, 2013).Google Scholar
Gaytán, M.S. “Globalizing Resistance: Slow Food and New Local Imaginaries.” Food, Culture, and Society 7(2004):97–116.Google Scholar
Gude, K. Personal interview, Panhandle Fresh Marketing Association, February 1, 2013.Google Scholar
Hardesty, S.D., and Leff, P.. “Determining Marketing Costs and Returns in Alternative Marketing Channels.” Renewable Agriculture and Food Systems 25(2010):24–34.10.1017/S1742170509990196Google Scholar
King, R., Hand, M., DiGiacomo, G., Clancy, K., Gomez, M.I., Hardesty, S.D., Lev, L., and McLaughlin, E.W.. Comparing the Structure, Size, and Performance of Local and Mainstream Food Supply Chains. Washington, DC: USDA, Economic Research Service, ERR-99, June 2010.Google Scholar
Kott, P. Using the Delete-a-Group Jackknife Variance Estimator in NASS Surveys. Washington, DC: Research Division, National Agricultural Statistics Service, U.S. Department of Agriculture, NASS Research Report, RD-98-01, March 1998.Google Scholar
Low, S., and Vogel, S.. Direct and Intermediated Marketing of Local Foods in the United States. Washington, DC: USDA, Economic Research Service, ERR 128, 2011.Google Scholar
Martinez, S., Hand, M., Da Pra, M., Pollock, S., Ralston, K., Smith, T., Vogel, S., Clark, S., Tauer, L., Lohr, L., Low, S., and Newman, C.. Local Food Systems: Concepts, Impacts, and Issues. Washington, DC: Economic Research Service, USDA, ERR-97, May 2010.Google Scholar
McBride, W., and El-Osta, H.. “Impacts of the Adoption of Genetically Engineered Crops on Farm Financial Performance.” Journal of Agricultural and Applied Economics 34(2002):175-91.Google Scholar
Panhandle Fresh Marketing Association. 2013. Internet site: www.panhandlefresh.co (Accessed March 2013).Google Scholar
Pollan, M. Food Movement, Rising. New York Times Review of Books, June 20, 2010.Google Scholar
U.S. Department of Agriculture. A Time to Act, A Report of the USDA National Commission on Small Farms. Miscellaneous Publication 1545, 1998. Internet site: www.csrees.usda.gov/nea/ag_systems/pdfs/time_to_act_1998.pdf (Accessed October 8, 2012).Google Scholar
U.S. Department of Agriculture Agricultural Marketing Service. Farmers Markets Growth, 2012. Internet site: www.ams.usda.gov/AMSvl.O/ams.fetchTemplateData.do?template=TemplateS&navID=WholesaleandFaimersMarkets&leftNav= WholesaleandFarmersMarkets&page=WFM FarmersMarketGrowth&description=Farmers%20Market%20Growth&acct=frmrdirmkt (Accessed October 8, 2012).Google Scholar
U.S. Department of Agriculture Economic Research Service. Agricultural and Resource Management Survey. 2012a. Internet site: www.ers.usda.gov/data-products/arms-farm-financial-and-crop-production-practices.aspx (Accessed October 8, 2012).Google Scholar
U.S. Department of Agriculture Economic Research Service. Food Environment Atlas. 2012b. Internet site: www.ers.usda.gov/data-products/food-environment-atlas.aspx (Accessed October 8, 2012).Google Scholar
U.S. Department of Agriculture National Agricultural Statistics Service. 2007 Census of Agriculture: United States Summary and State Data. Washington, DC: Vol. 1, Part 51, February 2009.Google Scholar
U.S. Department of Agriculture Office of the Secretary. Know Your Farmer, Know Your Food. 2012. Internet site: www.usda.gov/wps/portal/usda/usdahome?navid=KYF_MISSION (Accessed October 8, 2012).Google Scholar
U.S. Department of Agriculture-Small Farms Coordination. Assisting America's Small Farmers and Ranchers in the 21st Century Meeting the Challenge of A Time to Act. Miscellaneous Publication 1589, 2003. Internet site: www.csrees.usda.gov/nea/ag_systems/pdfs/meeting_challenge_time_to_act.pdf (Accessed October 8, 2012).Google Scholar