Hostname: page-component-586b7cd67f-gb8f7 Total loading time: 0 Render date: 2024-11-22T22:43:54.619Z Has data issue: false hasContentIssue false
  • English
  • Français

Determinants of Returns in Rural Tourism

Published online by Cambridge University Press:  26 January 2015

Olga Murova  and
Roger Hanagriff
Olga Murova
Affiliation:
Department of Agricultural and Applied Economics, Texas Tech University, Lubbock, Texas
Roger Hanagriff
Affiliation:
Texas A&M University, Kingsville, Texas
Get access Rights & Permissions [Opens in a new window]

Abstract

The goal of this study, based on data collected through community surveys and visitors' surveys, is to determine and analyze factors impacting returns from rural tourism. Our first model shows that age of event, median family income, and hired labor have a significant impact on the revenues collected from tourism events. Furthermore, it shows brochures and flyers to be the most effective form of advertisement. The second multivariate regression model proves that traveling greater distances, staying overnight at a hotel, and plans for visiting surrounding areas contribute positively and significantly to higher individual expenditures by tourists.

Keywords

advertisingrural developmenttourismR11R21
Type
Invited Paper Sessions
Information
Journal of Agricultural and Applied Economics , Volume 43 , Issue 3 , August 2011 , pp. 423 - 432
Copyright
Copyright © Southern Agricultural Economics Association 2011

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Agarwal, V.B., and Yochum, G.R. “Tourist Spending and Race of Visitors.” Journal of Travel Research 38,2(1999):173-76.CrossRefGoogle Scholar
Boo, S., and Kim, M. “The Influence of Convention Center Performance on Hotel Room Nights.” Journal of Travel Research 49,3(2010):297–309.CrossRefGoogle Scholar
Frechtling, D.C. “An Assessment of Visitor Expenditure Methods and Models.” Journal of Travel Research 45,1(2006):26–35.CrossRefGoogle Scholar
Gabroveanu, E., Stan, R.E., and Radneantu, N. “Analysis of Main Economic Factors Influence on Romanian Tourists Number Accommodated in Romania, using ANOVA Method.” Theoretical and Applied Economics 5,5(2009):63–68.Google Scholar
Hanagriff, R.D. and Lau, M.H. “Can a State Funded Rural Economic Development Program Positively Impact the State's Economy? A Case Study Application using Texas Department of Agriculture's Rural Tourism Economic Development Program.” Selected paper at the SAEA Meeting, Atlanta, GA, February 2009.Google Scholar
Hanagriff, R.D., Murova, O., and Lyford, C. “Study of Economic Impacts Derived from 2005 to 2009 Rural Texas Community Events and Factors that Predict Spending?” Selected paper at the SAEA Meeting, Orlando, FL, February 2010.Google Scholar
Kara, A., Tarim, M., and Tatoglu, E. “The Economic, Social, and Environmental Determinants of Tourism Revenue in Turkey: Some Policy Implications.” Journal of Economic and Social Research 5,2(2003):61–72.Google Scholar
Kim, D.Y., Hwang, Y.H., and Fesenmaier, D.R. “Modeling Tourism Advertising Effectiveness.” Journal of Travel Research 44,1(2005):42–49.CrossRefGoogle Scholar
Murova, O., Hanagriff, R.D., and Lyford, C. “A 2008-09 Assessment of Texas Department of Agriculture Programs to Support Rural Economic Tourism Events. How Strong Are These Economic Returns?” Selected paper at the SAEA Meeting, Atlanta, GA, February 2009.Google Scholar
Seetaram, N. “Use of Dynamic Panel Cointegration Approach to Model International Arrivals to Australia.” Journal of Travel Research 49,4(2010):414-22.CrossRefGoogle Scholar
Tyrrell, T.J., and Johnston, R.J. “The Economic Impacts of Tourism: A Special Issue.” Journal of Travel Research 45,3(2009):3–7.CrossRefGoogle Scholar
Untaru, E.N., and Seitan, O. “The Influence of the National Macro-Environmental Variables on Tourism Services Consumption,” Paper presented at the 7th International Conference on Engineering Education, Corfu Island, Greece, 2010.Google Scholar
Vanhove, N.The Economics of Tourism Destinations. Oxford, UK: Elsevier Butterworth Heinemann, 2005.Google Scholar
U.S. Census Bureau. 2006. County Income and Population Data. Internet site: http://quickfacts/qfd/index.html</biburl> (Accessed on February 11, 2011).+(Accessed+on+February+11,+2011).>Google Scholar