Hostname: page-component-cd9895bd7-8ctnn Total loading time: 0 Render date: 2024-12-23T16:49:31.801Z Has data issue: false hasContentIssue false
  • English
  • Français

Demand and Quality Uncertainty in Pecan Purchasing Decisions

Published online by Cambridge University Press:  28 April 2015

Timothy A. Park  and
Wojciech J. Florkowski
Timothy A. Park
Affiliation:
Department of Agricultural and Applied Economics, University of Georgia, Athens, Georgia
Wojciech J. Florkowski
Affiliation:
Department of Agricultural and Applied Economics, University of Georgia, Griffin, Georgia
Get access Rights & Permissions [Opens in a new window]

Abstract

A generalized Heckman model of purchase decisions incorporating perceived consumer quality attributes, ease of purchase, and familiarity with marketing outlets as factors influencing pecan purchases is estimated. Marketing efforts that encourage consumers to expand expenditures on nut products increase both the probability of pecan purchases and the amount purchased. Consumers who use all types of nuts in a wider variety of foods tend to purchase pecans more frequently. A diverse set of marketing outlets provides consumers with convenient sources for purchasing pecans and has a significant influence on the probability of pecan purchases but not the amount of pecans purchased.

Keywords

generalized Heckman modelpecan purchasesTobit
Type
Articles
Information
Journal of Agricultural and Applied Economics , Volume 31 , Issue 1 , April 1999 , pp. 29 - 39
Copyright
Copyright © Southern Agricultural Economics Association 1999

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Cogan, J. “Labor Supply with Costs of Labor Market Entry.” In Female Labor Supply: Theory and Estimation, ed., Smith, J.. Princeton, NJ: Princeton University Press, 1980.Google Scholar
Cragg, J. “Some Statistical Models for Limited Dependent Variables with Application to the Demand for Durable Goods.” Econometrica 39(1971):89–110.CrossRefGoogle Scholar
Dove, C.R., Worley, R.E., and Dove, S.K.. “Pecans and Human Health.” In Sustaining Pecan Productivity into the 21st Century, eds., Smith, M.W., Reid, W., and Wood, B.W., pp. 184–186. USDA-ARS, Washington, DC, July 1995.Google Scholar
Florkowski, W.J., Purcell, J.C., and Hubbard, E.E.. “Importance for the U.S. Pecan Industry of Communicating about Quality.” HortScience 27(1992):462–464.CrossRefGoogle Scholar
Florkowski, W.J. and Hubbard, E.E.. “Structure and Performance of the Pecan Market.” In Pecan Technology, ed., Santerre, C.R.. New York: Chapman & Hall, 1994.Google Scholar
Heckman, J. “Sample Selection Bias as a Specification Error.” Econometrica 42(1979): 153–161.CrossRefGoogle Scholar
McDonald, J.F. and Moffitt, R.A.. “The Use of Tobit Analysis.” Review of Economics and Statistics 62(1980):318–321.CrossRefGoogle Scholar
Moffitt, R. “An Economic Model of Welfare Stigma.” American Economic Review 73(1983): 1023–1035.Google Scholar
Scott, F. and Garen, J.. “Probability of Purchase, Amount of Purchase, and the Demographic Incidence of the Lottery Tax.” Journal of Public Economics 54(1994): 121–143.CrossRefGoogle Scholar
Tobin, J. “Estimation of Relationships for Limited Dependent Variables.” Econometrica 26(1958): 24–36.CrossRefGoogle Scholar
Williams, F.W., LaPlante, M.G., and Heaton, E.K.. “The Consumer Market for Pecans and Competing Nuts.” Southern Journal of Agricultural Economics 4(1972): 101–106.Google Scholar
Wood, B.W., Payne, J.A., and Grauke, L.J.. “The Rise of the U.S. Pecan Industry.” HortScience 25(1990):721–723.CrossRefGoogle Scholar